How To Create Social Media Graphics In Photoshop With Perfect Size?
If you own a firm that promotes messaging on social media, you must generate amazing visual material to go along with your postings. After all, did you know that photographs account for 87 percent of Facebook fan interaction and that tweets with images earn 150 percent more retweets than those without? For these reasons, it’s no wonder that 74% of social media marketers employ visual assets in their social media marketing. If you want to employ visuals to improve your brand, a powerful application like Photoshop may assist you with social media design. Photoshop enables you to modify photos so that your brand seems professional, creative, and one-of-a-kind. To get you started, here’s a beginner’s guide.
Learn graphic design through Blue Sky Graphics online graphic design course.
What Exactly Is Photoshop?
Photoshop by Adobe is a well-known image editing programme. The application may be used for a variety of tasks such as picture editing, graphic design, video game creation, and more. Photoshop is an unquestionably capable application. However, for newcomers, it may be intimidating since there are so many concepts and tools to learn about if you want to fully use its possibilities. If you’re just starting started with Photoshop, here are a few crucial words to know:
Layers
Images in Photoshop may be produced using layers, which Adobe defines as “transparent sheets of glass.” You can make a picture on a transparent layer and then put it on top of another. Each layer’s transparent portion allows you to see through to the ones underneath it.
Opacity
Transparent layers in Photoshop are transparent. Opaque layers, on the other hand, are those that block light. The degree to which anything blocks light is measured in opacity (something having opacity does not always block all light). The opacity of items such as layers and filters may be adjusted to control how much of an underlying picture can be viewed.
Do you ever print a logo only to realise it is choppy or “pixelated”? Or have you ever taken a photo with your phone and attempted to print it but it simply doesn’t come out clear? It was most likely a low-resolution picture that wasn’t meant to be printed. When capturing photographs or photos, it is important to consider where the image will be used: on the web or in print. If you wish to print your images, you may also need to tweak your phone’s camera settings to ensure that they are configured to shoot higher-resolution photos. (I’m referring to you, Mom…)
Filters
A Photoshop filter is a computer-assisted method of altering the look of a picture. Filters provide preset effects that control the amount of noise, brightness, contrast, temperature, colour balance, and other parameters.
Styles for Layers
Layer styles are methods for adding effects to a layer in a design automatically. You may also replicate the style of a particular layer to save time when applying it to the next.
Resizing/Scaling
When you resize anything in Photoshop, its proportions alter. Windows, canvases, and photos may all be resized. When you scale a picture in Photoshop, you modify its dimensions while keeping its aspect ratio the same.
Transform
In Photoshop, you may rotate, skew, expand, reduce, scale, or modify the viewpoint of an object. Layers, shapes, and selections may all be transformed.
Creating business banners with Photoshop
If you’re new to Photoshop and want to save time and energy so you can concentrate on other vital aspects of your company, one decent option is to utilise a predesigned social media template, which has a ready-made layout, backdrop, and texts that you can add and adjust in Photoshop.
This multifunctional social media bundle contains editable templates for websites, blogs, Facebook, Instagram, Pinterest, and more, and it is compatible with Photoshop and InDesign. The Juniper bundle includes square post templates, rectangular shared link templates, vertical post templates, and 16 various design options to let you personalise your brand.
Create a Text Layer
You could wish to place a text layer on top of your picture backdrop. This will be useful whether you opt to use your own picture or alter a design you bought. To do so, go to the left-hand toolbar and pick the horizontal type tool, which looks like a “T.” Then, under the tool options box, enter the font that you wish to use. Press the “Return” key. Click on the design to which you wish to add text and begin typing. Then, in the tool options bar, pick a typeface from the font selection to use for the text. You can also change the colour by using the swatches panel on the right side of the screen to select a colour swatch.
Change the text for layout and content.
You can change your text in Photoshop in a variety of ways to fit your desired layout or content. Here are my top three:
Between the text and the background, add a coloured shape layer. To add a shape layer, choose “Layer,” then “New,” then “Layer.” Name the layer, then click “OK.” Choose the rectangular marquee tool on the left toolbar, and then click and drag to create a shape. Release the mouse to have the layer appear. To give the shape a colour, choose a colour swatch, then select “Edit,” then “Fill.” Choose foreground colour, and click “OK.” This layer can be set at 100 percent opacity — or less for a more subtle effect.
Add text shadow by clicking on the text, clicking the “Layer Style” (fx) button at the bottom of the layers panel, and choose “Drop Shadow.” Adjust the settings, then choose “OK.”
Be creative with the white space in the background. If it has blank areas between objects, you can use this as the space to place the overlay text.
Save and Export Your Project
Once you’ve created your graphic, you’re going to want to save it. Click on “File,” then select “Export As.” Choose to save the file in a Photoshop format with layers checked so you can reopen and edit it, if needed. Then, click “Save” and “OK.” Now, go back to “Save As,” and save the design as a JPG. By saving your design as a JPG, you retain all the colour information in the file, but it is compressed so that you can upload it to your social media profiles easily.
Conclusion
Once you’ve created several social media graphics in Photoshop, it’s possible to export multiple assets at once. Photoshop CC’s new features allow you to create a big artboard with several social media graphics at once — and export them in different sizes with specific file names at the same time. To do this, select “File,” then “Export,” then “Quick Export As,” and choose your preferred file format and preferred destination. Photoshop will export the image you’ve specified, as well as all artboards in the document.
