How Much Should I Charge For A WordPress Website?
It makes sense to develop a WordPress website since WordPress runs more than 35% of the world’s websites. However, how much does a WordPress website cost, and which WordPress costs should you pay for on a one-time or recurring basis?
WordPress website cost varies since each company’s design and development requirements are unique. However, the typical initial investment for a WordPress website ranges from £75 to £115,000. WordPress website maintenance fees range from £75 to £15,000 per year.
How much does it cost to maintain a WordPress website?
WordPress website maintenance fees vary depending on who handles the upkeep. In-house website maintenance ranges from £0 to £25 per month, whereas freelance website maintenance ranges from £50 to £100 per hour. An agency’s website maintenance services range in price from £119 to £449 per month.
How Much Should I Charge For A WordPress Website
What to Think About Before Setting Your Prices
As previously said, there are several factors to consider when setting your rates. Some frequent elements that might impact your freelancer rate are listed below.
What is their financial situation?
Ask the client up front, and be confident in your answer. This is a very reasonable question. Any serious, professional organisation will tell you how much money they want to spend. Sometimes you may come across clients who are prepared to pay more than you planned to charge, and other times you will come across clients who have a very restricted budget or an awareness of how much their project is worth.
Do not be afraid to bargain with the latter sort of customer or to educate them on the true scope of their job. This is probably to be expected. If they are eager to bargain with you, it indicates that they are a possibly uninformed client willing to accept a higher price. If they stick to their guns, it might be a hint that the customer is just not a good fit.
What type of website is it?
Understanding how your customer intends to utilise their site can help you choose how much you should charge. This simply means basing your fee on the projected value you provide to their company.
For example, you normally charge £1,000 for a website, but you are currently redesigning one for a big e-commerce company. If they can earn £5,000 per month through your site, it is well worth much more than £1,000. Some people may find it challenging to put this into practise. Although it may appear opportunistic, you should keep this factor in mind. You can learn how to make your own website and much more at Blue Sky Graphics online school!
What do others charge?
Take a look around to see what other freelancers charge for similar services. This is a fantastic resource. Furthermore, by charging equal rates to one another, you will not be driving the market value down.
What do you have to offer?
The sort of service you provide will also have an impact on how you price your services. For example, if you only do simple WordPress maintenance, such as installing WordPress updates and ensuring a backup solution is in place, you will not earn the same amount from a single customer as a WordPress freelancer designing unique themes or WordPress apps.
Similarly, your ideal client persona will play a role, because not every website owner need a complicated WordPress software or a full-fledged e-commerce business. Let us look at two of the most prevalent cases and how their cost differs.
WordPress Custom Development From the Ground Up
On the opposite end of the scale, there is bespoke WordPress development from the ground up. This normally entails creating a fully unique WordPress theme, but it can also entail creating custom plugins or implementing specialised API functions.
Custom WordPress development is the domain of skilled WordPress developers, frequently those who have contributed to the core of WordPress or have a few successful plugins under their belt.
These WordPress developers are not only knowledgeable in HTML, CSS, JavaScript, and PHP, but they also understand mySQL, how the API works, and how to write clean and efficient code that can readily expand as the website’s demands grow.
While this sort of work can also cost thousands of pounds, it is worth noting that such costs often begin at the high end of the price range that someone would charge for a turnkey solution, as in the example above. In other terms, a fully customised WordPress website or app starts about £6,000 and typically exceeds £60,000.
Whatever scenario best matches your talents and the sort of work you do, remember to account for everything you do for a customer during a project. Will you compose text for their website if you are also a talented writer? Can you assist them with optimising the site for SEO? Will you continue to offer maintenance? When proposing a price for a project, all of these considerations can and do come into play.
A Fundamental Principle
If your customer refuses to provide a budget and it is impossible to assess how much value you will provide, you may simply apply the traditional expenditures + time approach. This can be changed if you believe it would be more appropriate to charge per page rather than an hourly cost.
Many people may disagree with such a basic pricing method. Of course, as previously said, there are subtleties and factors. However, for a newcomer or when dealing with an untrustworthy customer, this is a good place to start.
£Domain/Hosting + £Hourly Rate = £Theme + £Plugins + £Domain/Hosting + £Hourly Rate
Beginner WordPress freelancers should charge between £25 and £40 per hour, while more experienced freelancers should charge between £40 and £400 per hour. If you operate a WordPress agency rather than working alone, the price rises.
Your Hourly Rate
Once you are satisfied with your pricing and putting a value on your time, an hourly rate is simple to apply in computations. However, if you are just starting out, it may be tough to choose an acceptable rate. Fortunately, there are a few tools that help steer you in the correct path.
