Graphic Design Learning Targets

Graphic Design Learning Targets – What is graphic design?

In a graphic design course, students learn about the principles and elements of design, colour theory, typography, and layout. They also study digital tools such as Photoshop, Illustrator, and InDesign to create designs for print and web media. Students often work on projects that require them to think creatively to solve design problems.

Furthermore, graphic design courses emphasize the importance of effective communication through visual means. This includes understanding how different audiences perceive designs and adapting designs accordingly. Students also learn about the history of graphic design and its role in shaping culture.

Overall, a graphic design course is designed to train students in the skills necessary to become successful designers who can effectively communicate messages through various forms of media.

Fundamental principles:

Fundamental principles are the backbone of any graphic design course. These principles help designers to create visually appealing and effective designs that communicate a message or idea. One such principle is balance, which refers to the distribution of elements in a design to create visual harmony. This can be achieved through symmetrical or asymmetrical arrangements.

Another important principle is contrast, which involves using differences in colour, shape, size, or texture to create visual interest and hierarchy within a design. Contrast also helps to differentiate between different elements and draw attention to focal points.

A third fundamental principle is a typography, which refers to the use of fonts and typefaces in a design. Typography plays a crucial role in communicating the tone and personality of a brand or message. Students learn about font families, kerning, leading, tracking and other typographical concepts that help them make informed choices when creating their designs. By mastering these fundamental principles early on in their studies, students can build a strong foundation for successful graphic design careers.

Elements, colour theory, typography

Elements, colour theory, and typography are three crucial components of graphic design that every student learns in a graphic design course. The elements of graphic design include line, shape, texture, space, value, and form. These elements help designers create visually appealing designs that communicate the intended message effectively. Understanding how each element works individually as well as in combination with other elements is essential for creating successful designs.

The colour theory explores the principles of colour and their relationships to one another. Designers must understand how colours work together to create balance, contrast, and harmony in their designs. They must also learn about colour psychology and how different colours evoke emotions in viewers.

Typography is the art of arranging typefaces to make written language readable and appealing when displayed. In a graphic design course, students learn about typography’s fundamental principles such as font size, line spacing, letter spacing or kerning), alignment (left-, right-, centre-justified), hierarchy (boldness varying among headings) etc., which can make a significant difference between an attractive and engaging layout or one that misses the mark entirely. Typography plays an important role in conveying meaning through text-based visuals such as logos or posters by using appropriate fonts that align with the brand’s personality whilst ensuring legibility across various mediums like print or web pages.

Software tools:

In a graphic design course, learning how to use software tools is essential. These tools can help designers create stunning visual designs and bring their ideas to life. Some of the most popular software tools that graphic design students are taught include Adobe Photoshop, Illustrator, InDesign and Sketch.

Adobe Photoshop is one of the most versatile software tools used in graphics designing. It allows users to edit images, create digital paintings or illustrations, and manipulate photos with ease. Illustrator is another powerful tool for creating vector graphics. With this tool, designers can create logos, icons and other scalable designs that can be used across different media.

InDesign is another must-have tool for any graphic designer, as it allows them to create print-ready layouts for magazines, brochures or books. Lastly, Sketch is an excellent tool for UI/UX designers who want to create wireframes or prototypes for websites or mobile applications. By mastering these software tools as part of a graphic design course curriculum, students will have the necessary skills required to succeed in their careers as professional designers.

Adobe Creative Suite, Sketch, Canva

In a graphic design course, students are taught how to use various tools and software to create visual designs. Some of the most commonly used software in the field include Adobe Creative Suite, Sketch, and Canva. Adobe Creative Suite is perhaps the most popular software used by professional graphic designers. It includes programs such as Photoshop for editing images, Illustrator for creating vector graphics, and InDesign for layout design.

Sketch is another widely-used program that allows designers to create digital designs with ease. It’s especially popular among web designers because of its focus on user interface (UI) design. Finally, Canva is a simple but powerful tool that’s perfect for beginners or non-designers who need to create graphics quickly and easily. With its drag-and-drop interface and pre-made templates, it’s easy to produce high-quality designs, even if you have no prior experience in graphic design.

Overall, learning how to use these tools effectively is crucial for anyone interested in pursuing a career in graphic design. Whether you choose Adobe Creative Suite or one of the other alternatives mentioned above, mastering these programs will help you develop your skills as a designer and give you an edge when competing for jobs in this competitive field.

Design history:

Design History is an essential part of a Graphic Design course as it helps students to understand and appreciate the origins of design. In this module, students learn about the evolution of graphic design from ancient times to the modern day, including the key movements and influential designers that contributed to its development. An understanding of design history enables students to grasp significant changes in approaches and styles that have shaped contemporary graphic design.

Furthermore, studying Design History provides a context for designers when making decisions about visual communication. From typographic choices to colour schemes or layout decisions, every choice a designer makes is informed by previous styles and trends. Looking back at historical designs can also inspire new ideas or challenge current practices.

In summary, Design History serves as a foundation for any Graphic Designer’s education and practice. By gaining knowledge of past styles and techniques, designers can create work that responds appropriately to current circumstances while taking into account what has worked well in the past.

Evolution of graphic design

The evolution of graphic design has been a fascinating journey. It all started in the early 1900s when graphic designers began experimenting with typography, which led to the development of modernist design. This style was characterized by clean lines, sans-serif fonts, and bold geometric shapes. As time went on, new technologies emerged that allowed designers to incorporate more colours and imagery into their designs.

In a graphic design course, students learn about the history of graphic design and its evolution over time. They learn how to use different tools and software to create stunning designs for various applications. Students also study colour theory, typography, composition, layout design, and branding principles.

One of the most exciting aspects of studying graphic design is learning about emerging trends and technologies in the field. With advancements in technology such as virtual reality (VR) and augmented reality (AR), there are endless possibilities for designing immersive experiences that engage audiences like never before. Overall, a graphic design course equips students with the skills necessary to succeed in this dynamic field while fostering creativity and encouraging innovation.

Specialization options:

Specialization options are an essential component of any graphic design course. Students have the chance to focus on various aspects of design and develop their skills in a particular area. Graphic design courses offer a wide range of specializations, including web design, print media, branding and identity, motion graphics, packaging design, and more.

Web design is one of the most popular specialization options for graphic designers. This specialization involves creating user-friendly websites with visually appealing layouts that are optimized for search engines. Print media is another specialization option that encompasses designing print materials such as brochures, flyers, business cards, and magazines. Branding and identity specialize in creating logos and brand identities that depict an organization’s values.

Motion graphics specialize in creating animated videos or animations that can be used on social media platforms or websites to capture the audience’s attention. Packaging Design focuses on product packaging designs that help differentiate products from competitors while at the same time being functional yet aesthetically pleasing. In conclusion, choosing a specialization option depends on personal interests and future career goals; students should explore their options before deciding which direction to take in their graphic design journey.

Web design, branding, packaging

In a graphic design course, students will learn various skills and techniques that are essential to creating visually compelling designs. One of the core areas of study is web design, which involves designing and developing websites using various tools and software. Students will learn how to create layouts, choose fonts and colours, optimize images for the web, and use HTML/CSS to code their designs into functioning websites.

Another important area of study is branding, which involves creating unique visual identities for businesses or products. Students will learn about logo design, typography choices, colour schemes, and other elements that make up a brand’s identity. They’ll also explore how to maintain consistency across various platforms, such as packaging, advertising materials or social media channels.

Packaging design is another critical aspect of graphic design where students learn about designing product packaging that stands out on store shelves while communicating the brand message effectively. They’ll explore different types of packaging materials like glass bottles or cardboard boxes and how they affect the overall look and feel of the product. The students will also discover how to make product labels informative but still visually attractive by incorporating key elements such as company logos or taglines into them.

Real-world application:

Real-world application is an integral part of a graphic design course. The practical application of the theoretical concepts learned in class is what ultimately determines the student’s success as a designer. It is, therefore, important to ensure that students are equipped with skills that will enable them to thrive in the industry and create marketable designs.

One way of achieving this is by introducing project-based learning into the curriculum. This approach allows students to work on real projects with real clients and receive feedback from professionals in the industry. Such collaborations provide students with hands-on experience and prepare them for future career opportunities.

Another way of incorporating real-world application into a graphic design course is through internships or job shadowing programs. These opportunities allow students to work alongside experienced designers, observe their daily routines, learn new techniques, and gain valuable insights into the profession. By immersing themselves in these experiences, they can learn how to navigate the challenges that come with working in a fast-paced environment while developing their own unique style as designers.

Client work and portfolio building

When it comes to studying graphic design, there’s no substitute for client work and portfolio building. These two elements are essential in helping students get a feel for what it’s like to work with real clients while also building a body of work that they can showcase to potential employers.

Client work presents unique challenges that simply can’t be replicated in the classroom. From navigating different personalities and communication styles to managing deadlines and budgets, working with actual clients is an invaluable learning experience. Additionally, client work provides students with the opportunity to see how their designs function in the real world, which can inform their future design decisions.

Portfolio building is equally important as it allows students to showcase their skills and creative abilities outside of an academic setting. A strong portfolio not only demonstrates technical proficiency but also shows off a designer’s ability to think critically and solve problems creatively. By curating a diverse range of projects that demonstrate various design disciplines and styles, students can position themselves as well-rounded designers who are capable of tackling anything that comes their way.

What Will You Study At Our Graphic Design College?

At our graphic design college, you will study a wide range of topics to prepare you for a successful career in the industry. These include courses in visual communication, typography, colour theory, and composition. You will also learn about design software such as Adobe Photoshop, Illustrator and InDesign.

In addition to these technical skills, you will also develop your creativity through classes on ideation and conceptualization. You’ll learn how to generate and refine ideas for various projects like branding campaigns or website designs.

Another important aspect of studying graphic design is learning about the history and contemporary trends in the field. This helps you understand where design has come from and gives insight into where it may be headed in the future. Overall, by studying at our graphic design college, you’ll gain a well-rounded education that sets you up for success in this exciting industry.

UX UI Training (User Experience & User Interface)

In a graphic design course, students can expect to learn about various design principles and techniques. They will explore topics such as colour theory, typography, composition, and layout. In addition to these fundamental skills, a good graphic design course will also delve into the realm of user experience (UX) and user interface (UI) training.

User experience is all about creating designs that are intuitive and easy for users to navigate. Students in a UX UI training program will learn how to conduct user research in order to gain insight into what users want and need from a product or service. They will also learn how to create wireframes and prototypes that can be tested with real users.

User interface design focuses on the visual aspects of a design, including buttons, menus, icons, and other interactive elements. During UI training, students will learn how to create designs that are not only aesthetically pleasing but also functional. They will explore topics such as visual hierarchy, contrast, consistency, and accessibility in order to create designs that are both attractive and effective.

Adobe Photoshop & Adobe Illustrator & Adobe Indesign

Adobe Photoshop, Adobe Illustrator, and Adobe InDesign are three of the most commonly used software in the graphic design industry. Students studying graphic design will typically have to master all three of these programs as part of their coursework.

Adobe Photoshop is a powerful tool for editing photos and creating digital artwork. It allows designers to manipulate images with ease, adjust colour balance and brightness, remove unwanted elements, and add special effects or filters. This software is a must-have for any graphic designer working on photo-heavy projects.

Adobe Illustrator is a vector graphics editor that enables designers to create scalable graphics such as logos, icons, illustrations, and typography designs. These vector images can be resized without losing resolution or quality, which makes them ideal for printing materials like business cards or billboards.

Lastly, Adobe InDesign is mainly used for layout design, such as magazine layouts or book covers, but it can also be utilized in creating brochures and other marketing collaterals. It enables users to organize text and images within pages while ensuring consistency throughout the document’s layout.

Overall, mastering these three essential tools will provide students with an excellent foundation in graphic design principles that they can apply throughout their careers.

Build Websites: Figma, WordPress, Elementor.

In a graphic design course, students learn various software and tools that are essential in building websites. One such tool is Figma, which is gaining popularity among designers due to its collaborative features and efficient workflow. Figma allows users to create wireframes, prototypes, and user interfaces with ease. It is also cloud-based, enabling multiple users to work on the same project simultaneously.

Another popular tool for building websites is WordPress. It is a content management system that powers over 40% of all websites globally. WordPress offers various themes and plugins that allow designers to customize their website’s look and functionality without coding expertise. Due to its popularity, many web hosts offer one-click installation of WordPress, making it easy for beginners to get started.

Lastly, there’s Elementor – a drag-and-drop page builder plugin for WordPress. With Elementor, users can create custom layouts without writing code by using pre-designed blocks or creating their own from scratch.

High Demand

In today’s fast-paced digital age, the demand for graphic designers has never been higher. With businesses and organizations of all sizes looking to establish their online presence, there is a high demand for professionals who can create visually appealing content that effectively communicates their message to their target audience. As a result, graphic design courses have become increasingly popular in recent years.

A typical graphic design course covers a wide range of topics such as typography, colour theory, layout design, and image editing software like Adobe Photoshop and Illustrator. Students also learn about branding and how it plays an important role in creating effective designs that resonate with the intended audience. In addition to technical skills, students also develop soft skills such as teamwork, time management and communication which are essential in any creative industry.

With so many opportunities available in the field of graphic design, it’s no wonder why there is such high demand for skilled professionals who can bring creativity and innovation to any project they work on. Graduates from these courses are well-equipped with the knowledge and skills needed to succeed in this competitive industry and make a name for themselves as talented designers.

Motion Graphics & After Effects

In a graphic design course, students are introduced to the world of motion graphics and animation. Motion graphics is the art of using digital animation techniques to create moving images that tell a story or convey a message. Adobe After Effects is one of the most popular tools used in motion graphics production. It allows designers to create complex animations with ease and offers an array of features like keyframe animation, masking, and compositing.

Some common applications of motion graphics include video intros, advertising campaigns, explainer videos, and social media content. In addition to learning how to use After Effects effectively, students also learn fundamental concepts such as storyboarding, typography principles, colour theory and sound design for animation. By mastering these skills in their graphic design program and applying them in creative ways through After Effects, students can build a strong foundation for their careers as visual communicators in various industries ranging from entertainment to advertising.

Digital Painting

One of the most exciting parts of studying graphic design is learning about digital painting. This technique involves using digital tools to create paintings and illustrations, as opposed to traditional methods like watercolours or oil paints. Digital painting allows for a high degree of precision and control, making it a popular choice for artists who want to create detailed and intricate works.

In a graphic design course, you can expect to learn about the basics of digital painting techniques, including how to use software programs like Adobe Photoshop or Corel Painter. You will also learn about colour theory and composition, which are crucial elements in creating successful digital paintings. As you progress through your studies, you may have the opportunity to experiment with different styles and approaches to digital painting, allowing you to develop your own unique style over time.

Overall, studying digital painting as part of a graphic design course can be an incredibly rewarding experience. Whether you’re interested in pursuing a career as an illustrator or simply want to explore your creative side through art, learning how to create stunning digital paintings is an excellent way to expand your skills and enhance your portfolio.

Why Is A Graphic Designer Portfolio Important?

In a graphic design course, students learn the fundamental principles of design, such as colour theory, typography, composition, and visual communication. The core objective of the course is to train students to be effective designers who can communicate messages visually through various mediums. Apart from learning these essential skills in the classroom environment, most graphic design courses require students to build a portfolio of their work that they can showcase to potential employers.

Building a strong portfolio is crucial because it showcases your range of abilities and creative thinking. Potential employers or clients use portfolios as evidence that you have the skills needed for their project or company. A well-crafted portfolio highlights your strengths while also demonstrating your ability to solve problems creatively.

Having an online portfolio helps designers establish an online presence that increases their visibility and makes them more accessible to potential clients or recruiters. It’s beneficial for freelancers who want to get new projects and build credibility with clients since it demonstrates their previous work experience and accomplishments. An online portfolio should be easy-to-use, aesthetically appealing, and capable of showcasing different types of multimedia formats like videos or animations effectively.


One major aspect of a graphic design course is branding. In order to create strong and effective brands, designers must have a thorough understanding of target audiences, market trends, and company messaging. They must also be skilled in creating visually appealing logos and brand elements that encapsulate the brand’s identity.

In addition to designing logos and visual identities, graphic design students also learn how to create brand guidelines. These are sets of rules that dictate how the brand should be presented across different platforms and mediums. Brand guidelines ensure consistency in messaging and visual representation, which is crucial for building trust with consumers.

Another important component of branding that graphic design students study is packaging design. Packaging plays a key role in marketing products as it can influence consumer perception and purchasing decisions. Designers must consider factors such as product size, shape, material, target audience preferences, and branding when creating packaging designs that stand out on store shelves.

Study Visual Communication

In a graphic design course, one of the essential topics covered is visual communication. The study of visual communication aims to teach students how to communicate ideas and information effectively through images, symbols, typography, colour, and layout. This is crucial since visuals are often the first point of contact with consumers in advertising campaigns or branding efforts.

Students learn about various elements that impact visual communications, such as contrast, hierarchy, balance, proportion and white space. They are also introduced to different types of graphics like illustrations and photographs, as well as concepts like semiotics (the study of signs) which help them understand how people interpret visual information differently. With this understanding in mind, they can create designs that not only look aesthetically pleasing but also serve their intended purpose.

Overall, studying visual communication equips students with the skills necessary for creating successful designs for both print and digital media platforms. It prepares them for careers in advertising agencies or freelancing graphic designers by giving them an edge over others who may not have had this exposure.

Design Apps And Websites

In a graphic design course, students learn how to use various design apps and software programs. These tools are essential for creating visually appealing designs for websites, social media platforms, and other digital channels. Some of the most popular design apps used in graphic design courses include Adobe Photoshop, Illustrator, InDesign, and Sketch.

Students also learn about website design in graphic design courses. They learn about the principles of web design, such as layout, typography, colour theory and user experience (UX). This includes learning how to create wireframes and user interface (UI) designs for websites using software such as Figma or Adobe XD.

Overall, studying graphic design provides students with the skills they need to create beautiful designs that are both functional and aesthetically pleasing. With knowledge of these essential tools and techniques under their belt upon graduation, designers can confidently take on any project that comes their way.

Website Design

In a graphic design course, students generally learn the principles and techniques used in creating effective visual communication. One of the main areas of study is website design. This involves learning how to create visually appealing and functional websites that meet the needs of clients and users.

Students learn about user experience (UX) design, which involves creating websites that are easy to navigate, visually pleasing, and provide a seamless user experience. They also learn about user interface (UI) design, which focuses on designing the layout and elements of a website that users interact with. In addition to these technical skills, students may also study web typography, colour theory for digital media, responsive web design, and search engine optimization (SEO).

Overall, studying website design in a graphic design course provides students with the necessary skills to create beautiful and functional websites that engage audiences and meet business goals.

Design Apps

Design apps are crucial tools for graphic designers as they help to bring their ideas to life. In a graphic design course, students learn about different design apps and how to use them effectively. One of the most popular design apps is Adobe Creative Cloud, which includes software like Photoshop, Illustrator, and InDesign. Students learn how to use these programs for tasks such as photo manipulation, vector graphics creation, and layout design.

Another important design app is Sketch, which is specifically designed for UI/UX designers. It allows users to create wireframes and prototypes quickly and easily. Other popular options include Canva for simpler graphics creation and Figma for collaborative projects with multiple team members. Students in a graphic design course will typically spend significant time exploring these various apps in order to develop an understanding of which ones work best for particular purposes or project types. Ultimately, mastering these tools will be critical in helping students become successful professional graphic designers after graduation.

Graphic Design And Branding

In a graphic design course, you will learn essential skills that will help you create designs for print and digital media. You’ll learn about typography, colour theory, composition, layout design, and image editing. Understanding the basics of these principles is crucial in creating effective designs.

Another essential aspect of graphic design is branding. It involves designing visual elements such as logos, fonts and colours that represent the personality and essence of a brand. In addition to learning how to create individual components of a brand identity system, graphic designers must also understand how to apply them consistently across various mediums.

Finally, graphic designers need to stay up-to-date with industry-standard software tools such as Adobe Photoshop and Illustrator. These programs are widely used for creating various types of graphics for different purposes like social media posts or website banners. In conclusion, studying graphic design equips one with the technical abilities and artistic skills necessary for building strong branding through effective designs in today’s digital age.

Visual Communication And Branding

In a graphic design course, students learn the art of visual communication. They study the elements of design, such as colour theory, typography, composition, and layout. The focus is on creating effective designs that communicate a message to the target audience.

One important aspect of graphic design is branding. Companies use branding to create a unique image for their products or services. A strong brand identity can help differentiate a company from its competitors and build brand loyalty among customers.

Visual communication plays a crucial role in branding. Graphic designers create logos, packaging designs, advertisements, and other visual materials that represent the brand’s personality and values. By using consistent visual elements across all its marketing campaigns, a company can establish a strong brand identity that resonates with its target audience.

Key takeaways for aspiring designers

Firstly, it’s important for aspiring designers to understand the fundamental principles of design. Graphic design courses typically cover topics such as colour theory, typography, layout and composition. These skills are essential for creating visually appealing and effective designs.

Another key takeaway is to develop your software skills. Designers must be proficient in various software programs such as Adobe Illustrator, Photoshop and InDesign. Taking courses or tutorials on these programs will give you a competitive edge in the job market.

Finally, networking is crucial for success in the design industry. Attend events and conferences where you can meet other professionals, learn about new industry trends and showcase your work. Building relationships with clients, mentors and colleagues can lead to new opportunities and help you grow as a designer.