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Graphic Design College Oldham
Advertising design is a branch of graphic design that is concerned with producing visually attractive and effective ads. Graphic design, on the other hand, is a far more involved career. We’ll examine the fundamental contrasts (and similarities) between the two in this piece.
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Advertising design has recently become a non-negotiable need for every business with a good marketing strategy. However, businesses need much more than effective advertisements to attract consumers: visual identity, brand recognition, a solid social media strategy, and an amazing website design, to name a few.
While graphic design and advertising design share certain characteristics and adhere to similar design principles, the latter is only a cog in a broader system. Additionally, graphic designers might specialise in a number of other sectors, including user experience design, product packaging, branding, and consulting.
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Possibilities for artistic freedom and constraints
Immediately: graphic design that does not have a clear economic objective (for example, a quick advertisement that compels you to click) and is not subject to the same constraints as advertising design.
In advertising, the designer must consider a range of elements and conditions, including format, size for search engine optimization, text-to-image ratio, colour psychology, and design aspects that inspire action. For instance, in digital marketing, there are a variety of sizes and layouts for adverts, unpaid posts, stories, mobile vs. desktop view, carousel, and placement on Facebook Marketplace, and only 20% of the image may have text; otherwise, Facebook will not allow you to sponsor it.
Ownership of the product
Both advertising and branding are finished products that belong to the company or person who commissioned the graphic designer or design studio. While a designer or design team creates a logo, the company that uses it is the owner.
On the other side, advertising firms and art directors showcase their large-scale projects in portfolios and marketing presentations. They often get into exclusive agreements with firms to ensure that they are the only party capable of meeting all of their design needs.
In-house designer
If, on the other hand, a firm employs an in-house designer who is solely responsible for advertising design, all of the items are included in their job description and belong to the company. When you come across an infographic, for example, you seldom see the designer’s name, correct?
Nonetheless, it is a contractual and individual policy concern. While some organisations may have no objections to outsourced designers using their products in their portfolios, others may assume complete ownership and copyright protection.
The research and development process
Whatever design services are used, the designer must do research in order to create a visually attractive product. Colour psychology, motion, typography, composition, theoretical knowledge, familiarity with design tools, and a general interest in design and art all affect how a graphic design works.
By and large, advertising design is preoccupied with seasonal, campaign, and ad hoc marketing, which indicates a proliferation of smaller commodities. Because branding graphic designers usually work on bigger projects that are seldom reused or modified (logos, brand guidelines, and packaging should not be updated regularly), they will spend more time researching and designing the final product.
Dates and deadlines
As previously said, branding design involves more research and development time, but advertising design is often campaign-driven, ad hoc, and more prone to redesigns and revisions.
Timelines and deadlines are often more lenient for bigger projects and major branding assets, at least when the business expects outstanding and genuine designs. Naturally, this implies several recommended versions, adjustments and reworks, new procedures, and maybe the inclusion of new assets, so it represents a large amount of labour.
Advertising deadlines
Advertising deadlines are often shorter since they entail the creation of content that will be used for a brief period of time. It is quite uncommon to have a last-minute project or to alter an already-completed design due to a malfunction. Additionally, there are countless examples of real-time marketing that was built quickly yet assisted a firm in gaining momentum by providing the appropriate message at the appropriate time. As a consequence, things need less time to make, albeit unforeseen reworks and repurposes may occur.
Which products are included?
To be clear, advertising and other forms of graphic design are not mutually exclusive. A graphic designer’s career path is almost certain to include work on ads, albeit they may specialise in something else. A designer who often works with ads at an advertising agency may also work with other assets and do research on the design process.
Additionally, any graphic design created for advertising purposes becomes a part of the company’s overall visual identity. Thus, advertising design is limited to pictures that must evoke action, i.e. convince the customer to make a purchase: adverts, promotional materials, posters, brochures, booklets, static display banners, and email banners, among others.
Graphic design elements
All extra graphic design elements aim to enhance and nurture the brand overall, while also increasing revenues. We can organise everything here, from website design and mobile app development to email marketing and the creation of images for public relations, marketing materials, and social media posts.
Importance
Advertising and graphic design are both vital components of a successful marketing plan for a business. Although the setting is different, the objective remains the same: more sales and a stronger brand image.
There are several ways to receive high-quality advertising design, including freelancers, advertising agencies, in-house graphic designers, and an infinite number of design services.
For more specialised branding needs, you may work with seasoned design firms and creative agencies or outsource to top-tier professionals.
The most critical step is to define the purpose of your campaign or branding asset, so that you understand if the objective is to stimulate a purchase or to build brand trust and recognition. Of course, graphic designers are not the only ones responsible for the success of your marketing: web designers, copywriters, social media marketers, public relations professionals, and other crucial players all contribute to shaping and defining a company’s brand identity.
