Facebook Banner Size in Exact Pixels
Even if you use content and storytelling to help customers better understand your brand, the first impression they have of your company will always be visual. Whether it’s logos, website layouts, or your Facebook cover photo, images form the foundation of your online reputation.
As a result, having the right Facebook cover photo size allows you to demonstrate your personality, brand storey, and even company purpose.
The good news is… It’s simple to optimise your Facebook header with the correct cover size dimensions if you follow the guidelines below.
Choosing the Best Facebook Cover Photo Dimensions
On desktop, the Facebook cover photo is 820 pixels wide by 312 pixels tall. Mobile users, on the other hand, will see 640 pixels wide by 360 pixels tall. The first step in portraying the right image on social media is to use the correct Facebook cover photo size.
If your image is too large, important parts of your content will be cropped out. If your image is too small, it will appear stretched and pixelated. You need a picture with Goldilocks potential, something just right. Here are some additional tips for having the best Facebook cover photo:
Your image must be at least 400 x 150 pixels in size.
On feature phones, there is no display.
Upload a JPG file that is less than 100 KB in size for the best results.
For images with a logo or text, a PNG file may be preferable.
The dimensions of a Facebook Business Page are the same as those of a personal account.
Remember that a large portion of today’s Facebook audience is mobile, so make sure that none of your important content is cropped out when viewed on a different device.
Find out more about Facebook image sizes.
If you’re updating your brand’s look on Facebook, follow these guidelines to ensure your images comply with platform guidelines:
A Constantly Updated Guide to Social Media Image Sizes
A list of Facebook ad sizes and specifications that is always up to date.
Size & Dimensions of Facebook Event Photos
Choosing an Excellent Facebook Cover Photo
The strict Facebook cover photo dimensions and profile picture rules limit the amount of information you can convey on your page. While videos can help you go the extra mile in telling your company’s storey, you must still be selective about what you show.
The following pointers will assist you in choosing an image that not only adheres to the Facebook cover photo size rules, but also to your own brand guidelines:
Adhere to Facebook’s Terms of Service.
While this may appear to be a no-brainer, you’d be surprised how many people disregard social media rules and do their own thing. While you’re looking at Facebook cover photo specifications, make sure you also look at other branded profile guidelines. Remember:
Covers must be genuine, which means they cannot be deceptive, misleading, or malicious in any way.
Covers are public:
You must select something that will appeal to a broad audience of potential followers and current fans.
Covers are solely yours:
As an advertising technique, brands cannot ask advocates to load their Facebook cover photo onto their timelines.
Check out the Facebook ad sizes guide and the social media image sizes guide for more information on how to keep the rest of your Facebook presence looking as professional as your current cover photo!
Maintain Clarity and Simplicity
When you’ve mastered the rules and are ready to start looking for the perfect image, make sure you select a design that is spot on. While it may be tempting to stuff your above-the-fold content with keywords and information, your visitors expect a clean introduction to your company.
Some of the best images use the Facebook page cover to reinforce their brand’s feel and identity while not distracting from calls to action such as the buttons below the image or the top posts in the Page’s feed.
Facebook Administration Find Out More Display Your Brand’s Personality in a Banner
Images are more powerful than most businesses realise. In fact, images are processed up to 60,000 times faster than text. You can engage your audience and capture their attention with the right Facebook photo cover long before they read your social media posts.
Keeping this in mind, it’s critical that your cover photo accurately represents what your brand does. This not only ensures that your customers are on the right page, but it also ensures that your company presents a more consistent image online.
Display Brand Highlights and News
A Facebook cover photo functions similarly to a storefront. It shows interested customers what you’re selling and entices them to come learn more. Your Facebook header is an excellent place to highlight what’s new with your company and promote upcoming events and products. As we’ve mentioned throughout this article, make sure you start with a compelling visual image rather than bombarding your audience with information in the cover space.
Draw Attention to the Correct Locations
In the social media world, there are a few different schools of thought–particularly when it comes to Facebook cover photo size. Some people believe that combining their profile picture and cover photo into a single cohesive image is the best option. Other experts prefer to spread their imagery out so that it draws attention to the appropriate areas of the page.
Of course, there’s nothing that says you can’t do both things at the same time–as long as it looks good. Oreo’s Facebook cover photo features a beautiful graphic image on the right-hand side that draws the eye to the “Send Message” button.
Key Elements of a Successful Facebook Cover Photo
You should now be aware of the golden rules that should guide your Facebook cover photo size decisions. All you have to do is choose an image that resonates with your target audience and encourages them to click the “follow” or “send message” button.
While there is no one-size-fits-all solution for the perfect cover photo, the following are some of the most shareable images:
Text:
Use caution here; a small amount of text, such as a brief slogan, can help to describe your brand, but too much text can overpower your image.
Emotion:
Happy customers or smiling employees can pique the interest of your audience and get them excited about your organisation, product, or service.
Relevance:
The image you choose should be relevant to both the nature of your company and the interests of your target audience.
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