A Comprehensive Guide To Setting Up A Successful Graphic Design Program In High School
A graphic design course teaches students the art of visual communication. It is a comprehensive study of how to create and combine symbols, images, and text to convey ideas and messages effectively. In a typical course, students learn about various design principles such as typography, colour theory, composition, and layout.
Students also learn software applications commonly used in the industry, such as Adobe Photoshop, Illustrator, and InDesign. These programs allow designers to bring their ideas to life on digital platforms. Additionally, courses may cover web design principles, including user experience (UX) design and interface design.
Moreover, graphic designers must have good communication skills as they often work with clients or team members during the creative process. Therefore courses may include presentation skill development as well as creative problem-solving techniques that help students develop critical thinking abilities necessary for their future careers in the field.
Core Concepts:
Core concepts are crucial to any graphic design course. These provide students with a solid foundation in design theory and principles, which they can apply to their work. For example, colour theory is a core concept that teaches students how colours interact with each other to create different moods and emotions. Students learn about the colour wheel, complementary colours, analogous colours, and how to use colour to communicate effectively.
Typography is another core concept that plays a vital role in graphic design courses. Typography refers to the art of arranging typefaces in an aesthetically pleasing way. Students learn about different font families, font sizes, and line spacing, as well as how typography can convey tone and mood through various styles such as serif or sans-serif fonts.
Finally, composition is another essential core concept taught in graphic design courses. Composition refers to the arrangement of visual elements, such as images and text, on a page or screen. Students learn about balance, symmetry/asymmetry, hierarchy (of information), contrast (in typesetting), and unity (in themes) among others. By mastering these key concepts of graphic design, students can develop their skills towards creating impactful designs for various media platforms, including print publications like books & magazines or digital media channels like websites & social media profiles alike!
Elements of design, colour theory, typography
One of the main areas of focus in a graphic design course is the element of design. This encompasses principles such as line, shape, texture, space and form. Students are taught how to use these tools effectively in order to create visually appealing designs that communicate a message or evoke an emotion.
Another important aspect of graphic design is colour theory. Students learn about the psychology behind different colours and how they can be used to influence mood and perception. They also learn about colour schemes and how to choose the right combinations for their designs.
Typography is yet another crucial element of graphic design. Students learn about different fonts, their history and usage, as well as typography rules such as kerning, leading and tracking. Typography plays a key role in creating a visual hierarchy that guides the reader through a piece of content and helps convey its meaning effectively.
Tools and Techniques:
One of the most important things that students learn in a graphic design course is how to use various tools and techniques to create engaging visual designs. This includes learning how to use software programs like Adobe Photoshop, Illustrator, and InDesign, as well as mastering traditional design skills like drawing, sketching, and colour theory.
In addition to technical skills, students also learn about different design principles and styles. They study typography, layout design, branding strategies, and web design. They also explore the history of graphic design and its role in shaping our visual culture.
Overall, studying graphic design involves developing a range of creative skills that can be applied to various fields, such as advertising, marketing, publishing or even the film industry. The importance of tools and techniques cannot be overemphasised since it plays a vital role in achieving desired outcomes for any project undertaken by a designer.
Software, sketching, prototyping
One of the key areas that graphic design courses focus on is software. Graphic designers need to be proficient in using various software tools such as Adobe Photoshop, Illustrator and InDesign. They also need to have a good understanding of their features and capabilities, as well as how to use them effectively for different projects.
Sketching is another important skill that graphic design courses teach students. Sketching is a way for designers to quickly visualise their ideas and concepts before starting work on digital platforms. It allows them to iterate through different ideas and explore new directions without getting bogged down in the details.
Finally, prototyping is an essential aspect of any graphic design course. Prototyping involves creating mockups or prototypes of designs so that they can be tested and refined before they are finalised. This process helps designers identify potential issues early on in the development process, which saves time, money, and resources in the long run. Overall, studying these three areas (software, sketching, prototyping) can help aspiring graphic designers develop strong skills that will serve them well throughout their careers.
Project-based Learning:
One popular approach to learning graphic design is through project-based learning. This method involves students working on real-world projects, giving them hands-on experience in the field. Students learn how to analyse a client’s needs and effectively communicate their ideas visually.
Throughout a graphic design course, students may work on projects such as creating logos, designing websites or developing marketing materials for local businesses or organisations. These projects allow students to gain practical skills in using software such as Adobe Photoshop and Illustrator while also developing their critical thinking and problem-solving abilities.
Project-based learning also encourages collaboration among classmates, allowing them to receive feedback from others in the class and work together towards achieving common goals. By working on real-world projects, students are able to apply what they have learned in the classroom to actual situations that they may encounter in their future careers as graphic designers.
Real-world briefs, client communication
In a graphic design course, students learn various skills and techniques to create visual communication. One of the most important aspects of graphic design is understanding how to interpret real-world briefs from clients. This involves effective communication with clients in order to understand their needs and expectations.
Effective client communication is essential for a successful project outcome. Graphic designers need to be able to ask the right questions and understand the client’s brand identity, target audience, and goals before starting any work. They should also be able to communicate their ideas clearly and effectively through visual mockups or sketches.
Overall, learning how to handle real-world briefs and communicate with clients are critical skills that every graphic designer should possess. These skills enable designers to work collaboratively with clients, achieve their objectives efficiently and deliver designs that meet their expectations.
Specialisations:
In a graphic design course, students can expect to study a range of specialisations within the field. These specialisations may include typography, branding, illustration, web design, packaging design, and more.
Typography is one specialisation that focuses on the art and technique of arranging type in order to make written language legible, readable and appealing when displayed. Branding involves creating a visual identity for a company or product through the use of logos and other marketing materials. Illustration emphasises hand-drawn or digital images used to communicate ideas or enhance designs.
Web design is another popular area of focus in graphic design courses. This specialisation deals with designing websites using software such as Adobe Photoshop and Illustrator. Packaging design addresses how products are presented to consumers through creative packaging solutions that capture attention while conveying information about the contents inside.
Overall, studying these various specialisations in a graphic design course will give students a well-rounded understanding of the field as they begin their careers as designers.
Branding, web design, illustration, print design
One of the main areas of focus in a graphic design course is branding. This involves creating a visual identity for a company or product that is memorable and represents its values and personality. Students will learn about logo design, typography, colour theory, and other elements that go into creating a successful brand.
Web design is another important aspect of graphic design education. In today’s digital age, having a strong online presence is essential for any business or individual. Students will learn how to create user-friendly websites that are both aesthetically pleasing and functional. This includes understanding web languages such as HTML and CSS, as well as website layout and navigation.
Illustration and print design are also covered in graphic design courses. Illustration involves creating images by hand or digitally for use in various mediums such as books, magazines, advertisements, packaging, etc. The print design focuses on creating graphics specifically for printed materials such as brochures, flyers, posters, business cards etc., taking into account factors like paper stock quality and printing techniques. Both illustration and print design require an understanding of composition, colour theory, and typography, among other principles, to create successful designs.
Career Opportunities:
A graphic design course is a great way to gain the skills and knowledge necessary for a career in the creative industry. The course usually covers topics such as typography, colour theory, layout design, digital media, and branding. Students will also learn how to use various software programs like Adobe Photoshop, Illustrator, and InDesign.
Upon completion of the course, graduates can pursue a variety of career opportunities, such as graphic design in advertising agencies or marketing departments of companies. They can also work as freelance designers or start their own design studio. Other job titles include web designers, UX/UI designers, art directors, or even photographers.
Graphic design is an ever-evolving field that offers many exciting career paths for those who have a passion for creativity and visual communication. With the right training and skills acquired from a graphic design course combined with determination and hard work, anyone can embark on an exciting journey towards an enriching career in this field.
Freelance vs agency work, salary expectations
One of the decisions that graphic design graduates have to make is whether to pursue freelance or agency work. Freelancing offers more flexibility and autonomy, allowing creatives to choose their projects and set their own hours. They also have the potential to earn higher salaries since they are not limited by a company’s pay scale. However, freelancers might find it challenging to maintain a consistent flow of clients and income.
On the other hand, working for an agency provides stability and structure, with regular work hours, benefits, and resources such as equipment and software. The salary range for agency designers is usually determined by experience level, job title, and location. While they may not earn as much as top-performing freelancers, they can still expect competitive compensation packages that include bonuses and incentives.
Ultimately, whether you choose freelance or agency work depends on your personal preferences in terms of lifestyle goals, professional development opportunities, financial stability needs, and risk tolerance levels. It’s essential to weigh the pros and cons of each option before making a decision that aligns with your career aspirations.
Graphic design requires a blend of creativity and technical skills to communicate visually.
In a graphic design course, students learn the essential skills and techniques required to create visually appealing designs. They are introduced to the principles of design, colour theory, typography, and layout. Additionally, students learn how to use various software tools such as Adobe Photoshop, Illustrator and InDesign.
Apart from developing technical skills, graphic design courses also emphasise creativity. Students are encouraged to think outside the box and develop unique ideas for their projects. They are taught how to research and analyse their target audience in order to create designs that communicate effectively.
Overall, a graphic design course is designed to equip students with both technical skills and creative thinking abilities necessary for them to succeed in the industry. The blend of these two aspects ensures that designers produce designs that not only look good but also convey messages clearly and effectively.
What Will You Study At Our Graphic Design School?
In a graphic design course, students can expect to study a range of topics related to design principles, software tools and techniques, typography, colour theory, layout and composition, branding and identity design. They will also learn about visual communication and how to create effective designs that communicate ideas or messages to their intended audience.
Students will become familiar with industry-standard software programs such as Adobe Photoshop, Illustrator and InDesign. They will be taught how to use these tools effectively for various design projects like creating logos, brochures, posters or web pages. Additionally, they may explore other creative mediums, such as illustration or photography.
The curriculum may also cover business skills like client management and project management. Students will learn how to present their work professionally and communicate effectively with clients or colleagues in the industry. Overall, a graphic design course is designed to equip students with the practical skills and knowledge needed for success in the dynamic field of graphic design.
Design Thinking
In a graphic design course, students learn the principles of design, such as colour theory, typography, and layout. They also learn how to use software such as Adobe Photoshop and Illustrator to create digital designs. However, one important aspect that is often taught in graphic design courses is Design Thinking.
Design Thinking is a problem-solving approach that places the user’s needs at the centre of the process. It involves five stages: empathise, define, ideate, prototype, and test. Through this process, designers aim to create solutions that are not only aesthetically pleasing but also functional and user-friendly.
By incorporating Design Thinking into their work, graphic designers can create designs that truly resonate with their target audience. They can gain a deeper understanding of their user’s needs and preferences by conducting research and gathering feedback throughout the design process. Ultimately, Design Thinking helps designers create designs that solve real-world problems and make a meaningful impact on people’s lives.
Composition, Hierarchy, Colour Theory, Ideas
Composition is an essential concept in graphic design, as it refers to the arrangement and organisation of visual elements within a design. A designer must consider factors such as balance, contrast, and alignment when creating a layout that is visually appealing and effectively communicates the intended message. Through studying composition, designers can learn how to create designs that are not only aesthetically pleasing but also functional.
Hierarchy is another critical aspect of graphic design that involves organising information in a way that guides the viewer’s eye through the design. This can involve using size and colour to draw attention to specific elements or creating visual relationships between different parts of the layout. By understanding hierarchy, designers can create designs that effectively communicate information while also guiding the viewer’s experience.
Colour theory is a fundamental concept in graphic design that involves understanding how colours interact with each other and how they impact emotions and perceptions. Designers must consider colour choices carefully to ensure they effectively convey meaning while also creating an overall cohesive look for their designs. By studying colour theory, designers can learn how to use colour strategically to achieve their desired results.
Ideas are at the heart of graphic design, as designers must come up with creative solutions to meet their clients’ needs. Studying idea-generation techniques can help designers develop their creativity and come up with unique concepts for their projects. Additionally, learning about ideation processes such as brainstorming or mind mapping can help facilitate collaboration among team members and lead to more innovative outcomes.
UX UI Training (User Experience & User Interface)
When pursuing a graphic design course, students can expect to study a wide range of subjects that are integral to the field. These courses will typically cover topics such as typography, colour theory, branding and identity design, layout and composition, digital illustration and image editing software.
Another important aspect of any graphic design course is understanding user experience (UX) and user interface (UI). These concepts refer to how users interact with digital products or services, whether it be on a website or mobile application. Students will learn how to create designs that are intuitive, easy to use and visually appealing for users.
To achieve this goal, UX/UI training often involves studying human-computer interaction (HCI), wireframing and prototyping techniques, usability testing methodologies and information architecture principles. Developing these skills will allow designers to create products that not only look great but also provide an optimal user experience for their intended audience.
Adobe Photoshop & Adobe Illustrator & Adobe Indesign
Adobe Photoshop, Adobe Illustrator, and Adobe InDesign are the three essential software programs that every graphic design course student needs to learn. Photoshop is primarily used for editing and manipulating images, while Illustrator is used for creating vector graphics like logos and icons. On the other hand, InDesign is ideal for designing layouts of books, magazines, brochures, etc.
In a graphic design course, students will typically start with learning the fundamentals of these three applications before moving on to more advanced techniques. They will learn about basic image editing techniques like cropping and resizing in Photoshop. In Illustrator classes, they’ll learn how to create vector graphics using tools such as the pen tool or shape builder tool. And finally, in InDesign classes, they will be taught how to create multi-page layouts using text frames or image placeholders.
Overall proficiency in these programs plays a critical role in a graphic designer’s ability to create visually appealing content. As such, it’s important that students have access to adequate resources during their study period, including both online tutorials as well as hands-on practice opportunities through class assignments or personal projects outside of school curriculum timeframes.
Build Websites: Figma, WordPress, Elementor.
In a graphic design course, students learn various skills and techniques to create visual content for different mediums. One of the essential skills taught in the course is website design. Building websites requires proficiency in tools like Figma, WordPress, and Elementor.
Figma is a web-based interface design tool that allows designers to create wireframes, prototypes, and high-fidelity designs. It provides collaboration features such as commenting and real-time editing that make it easy to work with other team members.
WordPress is a popular content management system (CMS) used to build websites without coding knowledge. It offers flexibility in customising themes and plugins that enable users to add functionality as needed.
Elementor is a drag-and-drop page builder plugin for WordPress that simplifies the process of building complex designs. Users can choose from hundreds of pre-designed templates or customise their own layouts using widgets like text blocks, images, videos, and more.
Overall, learning how to use these tools in combination with fundamental design principles prepares students for a career in web design, where they can create stunning websites that are both aesthetically pleasing and functional.
High Demand
In recent years, the demand for graphic designers has reached an all-time high. This is due to the increasing importance of visual communication in a world driven by technology. Graphic designers work on various projects such as branding, advertising, web design, and print media. They create visual concepts that communicate ideas and messages to a target audience.
A graphic design course covers a range of topics that prepare students for this demanding field. These courses focus on developing skills such as typography, colour theory, layout design, and digital image manipulation using software like Adobe Photoshop and Illustrator. Students also learn about the history of graphic design and its evolution over time.
As the demand for skilled graphic designers continues to grow, it is essential for individuals pursuing this career path to stay up-to-date with emerging trends in technology and design. With an ever-evolving industry landscape, it is crucial for aspiring graphic designers to have a solid foundation in traditional design principles while also being able to adapt quickly to new technologies and changing client demands.
Multimedia
Multimedia is a crucial aspect of graphic design, and it incorporates the use of various media forms such as text, images, audio, video, and animation to create visually appealing designs. With multimedia tools like Adobe Photoshop, Illustrator, and InDesign, students can learn how to manipulate images and typography to create stunning designs.
In a graphic design course that focuses on multimedia, students learn about 2D and 3D animations using software programs like Adobe After Effects or Cinema 4D. Additionally, they are taught how to create interactive interfaces for websites or mobile applications by coding with HTML/CSS/JavaScript.
Students also learn about colour theory in relation to digital media, where they study the different colour schemes used in designing logos or other branding materials. They are taught how colours relate to emotions and moods, which helps them make informed decisions when creating brands for clients.
Overall, multimedia is an essential part of graphic design that allows designers to communicate messages effectively through multiple mediums. Through their coursework in multimedia design courses, students develop skills ranging from image manipulation to coding, which prepares them for success in their future careers as designers.
Motion Graphics & After Effects
In a graphic design course, students often learn about motion graphics and how to use software like After Effects to create dynamic animations. Motion graphics involve the use of animation techniques to bring still images and text to life. This type of design is used in various industries, including advertising, film, and television.
After Effects is a popular software used in motion graphics as it allows designers to add different effects, transitions, and visual elements to their projects. Students learn about keyframe animation, masking techniques, compositing methods, and other essential tools in After Effects that enable them to create professional-looking animations.
Overall, studying motion graphics and After Effects enhances students’ skills in designing engaging visual content that captures viewers’ attention. It also equips them with knowledge of how to work with various mediums, such as video production or digital advertising platforms where motion graphics are commonly used for promotional purposes.
Digital Illustrations
Digital illustrations are a huge part of the graphic design curriculum. This is because they are one of the most important tools for visual communication in modern times. Students learn how to create digital illustrations using software such as Adobe Illustrator and Photoshop.
In graphic design courses, students learn various techniques for creating digital illustrations. These include creating vector graphics, which are images made up of geometric shapes that can be resized without losing quality. They also learn how to use layers, masks, and other features in software like Photoshop to create detailed and intricate designs.
Overall, digital illustration is an essential skill for any aspiring graphic designer. It allows them to create visually appealing designs that communicate ideas effectively across a range of mediums, including print and online media. By mastering this skill, designers can help bring their creative vision to life while also meeting the needs of their clients or audience.
Why Is A Graphic Designer Portfolio Important?
In a graphic design course, students learn various skills and techniques that enable them to create visual content for different media platforms. Some of the topics covered in a graphic design course include typography, colour theory, layout design, web design, branding, and image editing. Students also learn how to use software programs such as Adobe Illustrator and Photoshop to create their designs.
Having a strong portfolio is essential for any graphic designer looking to land new clients or job opportunities. A portfolio showcases a designer’s creative abilities and technical skills. It gives potential clients or employers an idea of what they can expect from the designer in terms of quality work and style. A portfolio also allows designers to showcase their ability to work on projects across different industries and mediums. In short, a professional portfolio serves as a marketing tool for designers looking to establish themselves in the industry.
Branding
One of the most important aspects of a graphic design course is learning about branding. This includes understanding how to create and develop a brand identity, which encompasses everything from designing logos and selecting colours to developing messaging and creating marketing materials.
Branding is essential for any business or organisation that wants to establish a strong presence in its market. A well-designed brand can help build trust with customers, differentiate the business from competitors, and ultimately increase sales and revenue.
In a graphic design course, students will learn about the different elements that make up a brand identity, such as typography, colour theory, and visual hierarchy. They will also learn how to conduct research on target audiences and competitors in order to create a branding strategy that resonates with consumers. By mastering these skills, students will be able to produce effective branding solutions for clients across various industries.
Graphic Design For Business
In a graphic design course, students learn the fundamentals of design theory and practical skills such as typography, colour theory, layout design, and image editing software. They are also introduced to various design elements such as logos, packaging designs, posters, brochures and business cards.
Moreover, a graphic design course teaches students how to communicate effectively through their designs by understanding the target audience’s needs and preferences. They are taught how to conduct research in order to identify the target market’s demands and come up with creative solutions that align with those needs.
Ultimately, studying graphic design equips students with the necessary skills to create visually appealing designs that convey a message or idea effectively. This is especially important in business, where visual communication plays an integral role in branding and marketing strategies. By learning how to create professional graphics for print or digital media, graduates of graphic design programs can help businesses enhance their brand identity and achieve their marketing goals.
Designing Posts For Social Media
In a graphic design course, students learn the fundamentals of design theory and principles. They study colour theory, typography, composition, layout, and visual hierarchy. Graphic designers also learn how to use various software tools such as Adobe Photoshop, Illustrator, and InDesign.
Moreover, students are taught about branding and marketing. They understand how to create logos that represent a brand’s identity effectively. They also learn how to develop promotional materials such as brochures or flyers that can catch the audience’s attention.
Furthermore, in a graphic design course specifically focused on designing posts for social media platforms like Facebook or Instagram. The curriculum would include creating engaging content with eye-catching graphics that align with an organisation’s branding guidelines. The objective is to create visually appealing designs that will encourage users to share content widely across different mediums and gain maximum reach.
Design Apps And Websites
In a graphic design course, students will learn the fundamentals of design theory, colour theory, typography, and layout. They will also learn how to use industry-standard software such as Adobe Photoshop, Illustrator, and InDesign to create graphics for print and digital media.
Students will be taught how to create logos and brand identities that effectively communicate a company’s message and values. They will also learn about web design principles such as user experience (UX) and user interface (UI) design.
As they progress through the course, students will be given assignments that require them to apply what they have learned in real-world scenarios. This could include designing websites or mobile apps for clients or creating marketing materials for a local business. By the end of the course, students should have a strong portfolio showcasing their skills as a graphic designer.
Study Visual Communication
In a graphic design course, one of the essential topics covered is visual communication. Visual communication is the use of images, colours, typography, and other visual elements to convey information or ideas. It’s an important aspect of graphic design since it helps designers create compelling designs that effectively communicate their message to the target audience.
Visual communication involves understanding how people perceive and interpret images. Students learn about colour theory and how different colours can evoke different emotions in viewers. They also study typography and font choices, as well as how to use them effectively in designs.
Moreover, students study layout design for print materials such as brochures, magazines, posters etc., which involve combining text elements with visuals in a way that is aesthetically pleasing and easy to read. Graphic design courses teach students about visual hierarchy, composition principles like balance and contrast, cropping techniques etc., all the while emphasising clear communication of information through their work. Ultimately these studies will help students become better designers who can create visually appealing designs that are effective at communicating messages or ideas clearly.
Visual Communication UI UX
Visual Communication, UI and UX design are all critical components of a graphic design course. Visual communication involves the use of images, typography, and other visual elements to convey specific messages to an audience. This is crucial in creating effective designs for marketing materials, websites, and other forms of multimedia.
UI (user interface) design focuses on improving the user experience by designing interfaces that are intuitive and easy to use. It involves creating buttons, menus, navigation systems, and other elements that allow users to interact with digital products seamlessly. On the other hand, UX (user experience) design concentrates on how users feel when they interact with a product or service. It aims to enhance user satisfaction by making products more accessible, functional and enjoyable.
As such, Graphic Design courses offer students comprehensive training opportunities in both visual communication as well as UI/UX designing concepts. Students will learn various software applications needed for these areas while also developing soft skills like creativity and problem-solving abilities through hands-on projects designed around real-world scenarios or case studies. Ultimately this equips them better for jobs in graphic design domains where creative thinking coupled with technical expertise is valued highly!
Visual Communication Vs Graphic Design
In a graphic design course, students learn about various aspects of visual communication and how to apply them effectively. Visual communication is the process of conveying information or ideas through images, symbols, and other visual aids. It encompasses a wide range of mediums, such as posters, advertisements, logos, brochures, websites, and more.
Graphic design is one aspect of visual communication that involves creating visual content using typography, images, colours, and layout techniques to communicate a message or idea effectively. The graphic designer utilises their knowledge of design principles to create visually appealing designs that are both functional and aesthetically pleasing.
While both visual communication and graphic design are closely related fields that involve the use of visuals to convey information or ideas effectively, they have some distinct differences. Visual communication is a broader term that encompasses various mediums used for communicating visually, while graphic design focuses specifically on designing visual content using specific tools and techniques.
Work In Graphic Design From Home
In a graphic design course, students learn a wide range of skills and techniques that are essential for career success in the field. This includes developing proficiency in design software such as Adobe Photoshop, Illustrator and InDesign. They also learn how to create visual concepts, layouts, typography, and colour theory.
In addition to technical skills, graphic design courses teach students about the history of art and design. They learn about various art movements, such as Art Nouveau or Bauhaus, that have influenced modern graphic design. Students may also study marketing principles to understand how designs can be used to convey messages and persuade audiences.
Graphic design courses also emphasise the importance of collaboration and communication skills. Designers often work with clients or team members who may not have a background in design, so being able to explain their ideas clearly is crucial. Ultimately, taking a graphic design course provides aspiring designers with a solid foundation for building their careers in this exciting field.
Opportunities For Working With Clients Remotely As A Graphics Designer
In a graphic design course, students learn various software and techniques related to creating digital designs. They are taught the principles of design, such as colour theory, typography, composition, and layout. Students also learn about the different types of design projects they may encounter, such as branding, packaging, web design, advertising, and editorial design.
Additionally, students are taught how to communicate with clients effectively and develop a strong understanding of their needs in order to create effective designs. This communication skill is especially important for designers who work remotely with clients. The ability to collaborate virtually through video calls or messaging platforms is critical for remote designers in order to keep their clients satisfied with their work. Remote working has become increasingly popular in today’s world due to the pandemic crisis, which has allowed designers globally, not just locally but internationally reach out to more potential customers than before.
