10 Basic Principles of Graphic Design
Graphic design is essential for establishing your brand while also displaying your skill sets. Although branding and design are inextricably linked, it is critical to grasp the basics of graphic design before starting on any new project. You only have one chance to create a good first impression when dealing with customers, so why not infuse their experience with your expertise and application of design components to a variety of projects – social media graphics, site and app UI, videos, banners, ads, and so on. You can learn graphic design in detail through Blue Sky Graphics online graphic design course.
Of course, as a designer, you should not be afraid to draw outside the lines and have fun while doing so! In reality, to break out from a poor or repetitive design structure, you must often colour outside the boundaries; however, novices must first understand what those required lines are. So, let us go through the 10 fundamental design concepts that will help you produce beautiful graphics.
Balance adds solidity and structure to a design. Consider the weight of each of your design components to get a better understanding. Shapes, text boxes, and pictures are the components that make up your design, therefore it is essential to understand the visual weight that each of those parts carries. This does not imply that the components must always be arranged equally or of similar size – balance may be symmetrical or asymmetrical. Symmetrical balance occurs when the weight of components is equally distributed on each side of the design, while asymmetrical balance achieves flow in design via the use of size, contrast, and colour.
Proximity aids in the formation of a connection between components that are similar or related. These components do not need to be grouped; instead, they should be visually linked via font, colour, size, and so on. The above is an example of ‘Proximity.’ A constant form (circle) and colours produce an organised design in this case.
03. Proper Alignment
The importance of alignment in establishing a smooth visual link with the design components cannot be overstated. It provides pictures, objects, and text blocks an ordered look by removing components that are disorganised. The text, shape, and picture have been aligned in the centre, forming a ‘Alignment.’
04. Hierarchy of Visuals
In layman’s terms, a hierarchy is created when the most essential piece or message in your design receives additional visual weight. It may be accomplished in a variety of methods, such as employing bigger or bolder fonts to emphasise the title, positioning the important message higher than the other design components, or emphasising larger, more detailed, and colourful graphics over less significant or smaller images.
Repetition is an important design feature, particularly in branding. It establishes a rhythm and enhances the entire design by connecting constant components such as the logo and colour palette, allowing visitors to immediately recognise the brand or design.
06. Compare and contrast
Contrast occurs when there is a distinction between two opposing design components. The most frequent kinds of contrast include dark vs. bright, modern vs. traditional, big vs. tiny, and so on. Contrast directs the viewer’s attention to the important components, ensuring that each side is readable. This picture has been darkened so that the text stands out against the backdrop.
07. The colour
Colour is an essential design element that influences the overall atmosphere of a design. The colours you select will reflect your brand and its tone, so choose wisely. As a graphic designer, having a basic understanding of colour theory is always beneficial. For example, gold and neutral hues generate an overall sense of elegance, bright colours indicate pleasure, and blue provides a feeling of serenity. Colour palettes may be used to contrast or compliment components.
08. Empty Space
We have spoken about the significance of colours, pictures, and forms, but what about the vacant space? It is known as ‘negative space,’ which simply means the region between or surrounding the components. Negative space, when utilised effectively, may assist create a form and emphasise the essential components of your design.
Typography is one of the most important foundations of design, and when done stylishly or even customised, it can say a lot about a business or an artwork. Sometimes just using the word “type” is enough to convey your design idea.
When you are a skilled graphic designer who knows the fundamentals of design, it is time to violate some of those norms. I do not mean using pixelated pictures or an incomprehensible font style. Remember that anything you choose to convey should not be compromised.
While some of you may need to be more attentive and take mental pictures of new designs (that you come across), these concepts are critical for people who wish to build a great brand via excellent graphics and content.
Illustration of Your Style
Here are some additional drawings from Yaroslava demonstrating how the aforementioned ideas may be imaginatively used. The designer demonstrates how some of the constraints of this style are simply another incentive to play with flat design colours, perspectives, characters, and metaphors.
Maintain your sanity
Web design may be intimidating and difficult at times. It does not have to be that way all of the time. You may relieve a lot of tension by following these easy Photoshop efficiency techniques. This will not only enhance your well-being, but managers and directors on both the commercial and creative sides will recognise and praise you for your efforts. After all, everyone benefits from more uniform, efficient, and well-crafted design.
When designers and developers cooperate on a redesign, this is a great example. You should meet with the developer ahead of time to discuss the framework they are employing, to educate yourself on the grid system, and to evaluate the possibilities. When the design work is finished, be sure to provide your Photoshop Library so that the developer can easily access the colour palette, font styles, and so on. It is also a good idea to provide the style guide ahead of time, along with any components you have created, to give them a head start.