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What Size Banner Image Is Needed For A Company?
Would you purchase your favourite brownies if they were wrapped in a Ziplock bag? Clearly not. It will damage the crust and make your hands filthy.
In the same way, inappropriate banner widths will fail to highlight your email content, no matter how good it is. If the banner is too lengthy, doesn’t load, or looks bad, it will turn off your viewers, just as you rejected the brownies because of their poor packing.
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In this post, we address the age-old subject of the appropriate email banner size, as well as provide a few well-kept email banner tips and techniques.
Why Is Email Banner Size Important?
Including banners inside an email is a tried and true method of improving engagement, with a click-through rate of up to 10%. Email banners provide important information such as a brand’s contact information and unsubscribe buttons that are compliant with anti-spam legislation. As a result, your emails will be sent directly to your target audience’s mailbox.
A banner is a vehicle for displaying your value proposition, call to action, captivating imagery, brand logo, and so on. It is what distinguishes you from the inbox clutter of your target audience. However, wrong banner sizes can undo all of your hard work.
If an incorrect email banner size is selected;
To the final reader, the email will seem deformed.
If the banner is too broad, your client’s email provider will activate the horizontal scroll bar.
Your message will be difficult to understand for mobile users.
Myths About Email Banner Size Dispelled
Email banner size, like email design, has developed over time. What was previously thought to be true is now a relic of the past.
We debunk several generally held beliefs about email banner size.
3 Email Banner Size Myths
1. The 600px rule of thumb
Let’s take a trip back in time to when Microsoft Outlook controlled the email world. At the time, most computer displays were 1024px wide, limiting advertisers to designing banners no wider than 600px. Unfortunately, the golden 600px rule was formed.
Guidelines
Marketers still adhere to this guideline zealously today, but things have changed. As of April 2021, the most prevalent desktop screen resolution is 1920x1080px. This demonstrates that marketers may create emails with widths greater than 600px. Some people swear on sending full-width emails for immediate wow effect.
Emails
Emails were mostly opened on computer screens back in the day. However, mobile devices now account for 46 percent of all email opens. This necessitates the use of varied proportions when developing email banners for mobile devices.
2. Background colours that vanish
It is reported that prominent email service providers such as Gmail and Outlook do not display background colours of banners larger than 640px. That, however, is not the case. Many marketers have developed emails up to 800px only to discover that they show perfectly fine on various email clients.
3. Height is unimportant.
Email marketers feel that as long as the width is kept under control, the length of a banner is irrelevant. Let’s burst the bubble: an email banner’s height is just as vital as its width.
An email’s typical length spans from 1500px to 2000px. Email banners should not surpass this limit, otherwise you will have irritated readers waiting for the email to conclude. We propose the following heights for various banner kinds, which are explained more below.
Email banners come in a variety of styles and sizes. They are arranged differently inside an email and serve unique functions.
Three Kinds of Email Banners
We’ll talk about the best sizes for email headers, body banners, and footers.
1. Email Header Dimensions
When your audience opens an email, the first thing they see is the header. It often includes a bright but relevant background picture, the brand’s logo, call to action buttons, and the primary header that summarises the email’s content. If the subject line isn’t interesting, the prospect won’t read the rest of the email.
When it comes to email headers, we suggest a width of 650px to 700px and a height of 90px to 200px for desktop displays. A width of 350px and a height of up to 100px is recommended for mobile displays.
Many design-savvy marketers are using full-width headers in their emails. You may certainly join the bandwagon, but we suggest checking how the emails display on the email clients used by your target audience before sending them.
2. Email Body Banner Dimensions
This banner type, as the name says, displays inside the body of an email.
Instead of penning a paragraph (or two) about your inspiration for a product line or requesting a review, why not express your message via an eye-catching banner? While you are free to use as many banners as you like, we suggest that you limit yourself to one.
The recommended email body banner size for desktop displays is 650px to 700px (width) and 350px to 500px (height) (height). The recommended size for mobile displays is 350px (width) and 200px (height) (height).
3. Email Footer Dimensions
The footer, also known as an email signature, is located at the bottom of an email. It often includes contact information for a firm, vital links, promotional coupons, social network accounts, and an unsubscribe button.
Spam accounts for 47.3 percent of all emails. Footers are critical for preventing your email from being sent to the dreaded spam folder. It conforms with anti-spam rules by including your company’s postal address, contact information, and an unsubscribe link.
The suggested size for email footers for desktop displays ranges from 650px to 700px (width) and up to 150px (height) (height). It is recommended to use 350px (width) and 100px (height) for mobile displays (height).
Tips & Tricks for Creating Effective Email Banners
We all know that email banners are a game changer. However, making effective banners entails more than just adhering to the specified sizes. Use the following ideas and tactics to create eye-catching email banners.
Lines of Characters
The length of the text should be monitored to ensure that banners do not seem too wordy. We suggest keeping your lines between 45 and 75 characters long. This works for both desktop and mobile displays, so you don’t need to create numerous banners.
Size of Email and Banner Files
The larger the email, the more likely it will be clipped and sent to the spam bin by your audience’s email provider. The email should not be more than 100kb, and the banners should not be larger than 40kb apiece.
Size of email and banner files
Consider utilising an image compressor tool for banner graphics. PNG files should be used to store all images. Once compressed, the latter retains good quality without reducing resolution.
Content for Banners
There’s a lot you can do with the aesthetic and linguistic content of a banner. Include a vivid background picture, call to action buttons, and show off your Google reviews – the ball is in your court.
Just make sure that there is harmony in the design. The text should not be put on a patterned backdrop, all colours should complement each other, links should be presented as buttons, and the design should be uncluttered.
