What Makes A Good UX Design?

What Makes A Good UX Design?

In the design culture, the term “User Experience” (UX) has become a buzzword. With every day, more and more business organisations recognise the importance of a fantastic UX interface in attracting users back to a website. In reality, several businesses are now investing heavily in designing successful UX templates to ensure that their website has an ideal user interface.

But, what exactly does UX stand for?

The user interface is all about meeting consumers’ specific expectations without having them go through any trouble. To have a better user interface, make sure the design has all of the necessary elements to find exactly what they are looking for.

UX is a broad term that is influenced by a variety of factors such as usability, aesthetics, efficiency, accessibility, and a few others. In reality, many users confuse UX with usability. But keep in mind that they are not the same. If UX is concerned with the emotions, experiences, and connections of users, usability refers to how user-friendly and successful a website design is. You can learn graphic design and UX design with Blue Sky Graphics online.

What Makes A Good UX Design
What Makes A Good UX Design

However, discussing UX and its deviations from usability is not on the agenda for this column. Instead, we would like to draw your attention to some critical aspects for designing a good UX interface.

1. Storytelling: Assist in the Development of Interesting Experiences

Storytelling lets people appreciate what a website has to sell in a fun and immersive way. The best thing about presenting your website material in the form of stories is that they allow you to introduce even the most complicated concepts to consumers in an extremely successful manner. And there is more. Storytelling will also assist you in successfully collaborating with your teams without the need for wireframes. An experience that delights consumers is one they can recall for a long time.

2. Make It Simple for Users To Identify The Most Important Tasks

Compared to a desktop or laptop computer, people waste less time reading content when using a mobile website or app. And if the customer is unable to gain access to the requested resource within a few minutes, he or she will not be patient and will move on to another application. However, providing a better user experience will help you keep your customers loyal to you.

In a nutshell, to produce a successful UX interface, you must ensure that it assists consumers in quickly finding the most relevant activities (or knowledge they seek). For this reason, it is critical that the architecture incorporates situations that will maximise the user’s likelihood of using your product.

Obviously, by using a mobile device to browse the web, people would be less interested in exclusive deal ads and more interested in searching out hotels, tickets, and other information about a destination.

3. Strike a Perfect Balance in Your Layout

Users no longer want cramped interfaces with so many interface features, flash-heavy pages, and so on. Users today are most interested in projects of parallax-scrolling effects and other front-end graphics that are pleasing to the eye, which contributes to an appealing UX. However, you must maintain a delicate balance between the design elements to provide consumers with a visually appealing image of the items placed in the web design.

Since our eyes need equilibrium, the design must maintain balance when providing knowledge to consumers. This is possible with the aid of asymmetrical architecture. Most notably, symmetry aids in making a concept more organised and understandable to users, thus improving user experience.

4. Page speed

Although incorporating a responsive interface is not the perfect match for our list of fast wins, page speed is one factor that cannot be overlooked if your website takes longer than a few seconds to load; whether on desktop or mobile, you can lose customers.

According to a September 2016 Google survey, 53 per cent of smartphone users desert websites that take more than three seconds to launch, demonstrating the importance of fast loading times once and for all.

There is a certain level of expectation in terms of page speed and loading times. Users can get more annoyed if the site is too sluggish. This would result in a higher bounce rate and lower conversions, which will harm performance over time.

5. Design and Layout

Web design is very technical and arbitrary, but good design and architecture will perform miracles. The text-to-image ratio is one of the facets of web design that specifically contribute to the user interface. This can differ depending on the site. Trial and error can be the most effective method for determining what works best for you.

Another consideration is the use of white space on a page, also known as negative space. The space between elements in a composition is referred to as white space. When used properly, it produces a more structured and easy-on-the-eyes style. It enhances legibility, interaction and also serves as a guide. Many of these factors combine to have a huge effect on user experience.

6. Readability and accessibility

Similar to the preceding point, readability and usability are critical factors to remember. Improving readability can be an extremely simple way to create a better user interface, whether it is adding foreign language features into the website’s architecture (though this is not a swift win!) or how you separate information on each page.

7. Call to Action

Calls to action are a critical component of any website advertising a specific product or service. So many overt calls to action, on the other hand, may make a platform seem sales-oriented, reducing consumer confidence in the system and making them less likely to do what you want them to do.

Instead, a few well-placed and well-thought-out calls to action would almost certainly do the job even better. Similarly, stop including too many contradictory calls to action. Concentrate on your main target (buy a certain product, get in contact, subscribe to a newsletter etc.). All in the page’s architecture and user interface should accompany this call to action and function in a subtle way to encourage users to take the desired action.