Table of Contents
What Makes A Bad Logo?
It’s not difficult to locate references of poor logos all over the internet. You can easily say which logos were designed professionally and which were tossed together haphazardly. Some, on the other hand, are very subtle and fall right in the centre. They’re not bad, but they’re also ineffective. So, how can you stop low-quality logo designs?
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What Makes A Bad Logo?
Logos can be simple and unforgettable. They should reflect the company in all aspects and be easily identifiable.
In contrast, bad logos can exhibit a variety of unfavourable characteristics, including inconsistency, murkiness, over-complexity, and/or weak identification.
A great logo is easily recognisable and clearly corresponds to the commodity. Nike’s swoosh is an excellent illustration of premium branding. All should be able to recognise it and appreciate what it represents.
Bad logos are often too light, too noisy, or too misleading. They just do not make sense and do not correspond to the brand’s consistency.
Text and symbol relationships are ruined by gaudy colours, textures, and poor spacing. These icons stand out, and you certainly don’t want to recall them.
Subtlety and layered components are most efficient.
Create a portion of the brand that stands out from the others. Great logos use a give-and-take approach in which certain features are flashy while others do not compete for further exposure.
Concentrate on the brand’s image.
As a freelancer, you should have a website that represents your artist brand, which implies you should have an aesthetically pleasing profile. What is your art’s distinct theme and specialty? In other terms, what is the distinguishing feature?
This argument should be shown in all of your job samples, and they should be delivered in a manner that emphasises your individuality. The appearance of your portfolio will also remind prospective clients of your capacity.
Choose the Appropriate Fonts
Since lettering is still a part of branding, typography is important in logo design. The lettering you choose can correspond to the company’s priorities and goods. Consider the various font styles to determine which is the right match.
Don’t go overboard, or it could soon become an eyesore. Cursive letters with smaller uppercase letters, for example, will work well together if they complement the identity.
You can also avoid using too many different fonts in a logo. There is no need to use more than two separate fonts.
When designing, trust your instincts and be open to last-minute changes. If you get a strange feeling when looking at the template, there’s definitely something wrong with it.
Oversimplification, on the other hand, may be problematic. Examine the accompanying logo and notice how the letters are organised in a whoosh pattern.
They’re not bad, even the logo might fit. However, it is not memorable, and I have no idea what the business does.
It takes time to learn how to pair fonts. I’d consider looking at all-text logos for motivation and concepts.
Make Use of Appropriate Symbols
The majority of great identity designs incorporate a kind of graphic or symbol into the brand image. This symbol can be used with social media accounts, website favicons, and business posters/banners/flyers.
However, please ensure that the graphics are appropriate to the logo. Relevance is particularly important for food and restaurant logos.
The text is clear, the typography is appropriate, and the colours work well together. By no way is this a repugnant design. It seems to be in excellent condition. My criticism is with the sushi logo’s relatability and the way that it really doesn’t appear congruent.
Common Logo Errors to Avoid
Let’s glance at a few places where certain logos fall short. If you want to create a decent logo, make sure to stop these blunders.
The logo is ineffective in black and white – Logos may be used in colour or black and white. If the colour is essential, seeing the logo shown in black can trigger issues. It is standard practise to produce two variations of the emblem, one in colour and one in black and white.
The logo does not fit at limited scales – Based of when it is used, the logo can be projected in varying sizes. It may be on a billboard or a smartphone app, and it must function properly in all scenarios. This is one of the reasons that a logo does not have a tonne of text.
The logo is overly complex – Logos that are effective are often quite plain. It would be distracting if there is so much going on. This extends to both the text and the other graphic features in the template. Keep things clear when in question.
The logo is not one-of-a-kind – Avoid clichés and styles that are strikingly identical to other logos, especially well-known logos or logos from other firms in the same sector.
The logo is unmemorable – A significant part of the logo’s role is to build awareness for the sake of branding. It is doubtful that the logo would be successful if it is not memorable. Simple logos are frequently much more memorable than busy logos with a tonne going on.
Many of the references in this article are legitimately strong enough to be seen as actual logos. My aim for this article is to outline very detailed specifics to demonstrate how small improvements may have a significant effect on how an identity and logo design appears to audiences.
How Do I Avoid Making a Bad Business Logo?
The most successful strategy is to employ a talented designer with a strong portfolio and a track record of success. There are several ways to build logos at a low cost, but you usually get what you pay for.
How Can I fix My Logo?
Starting from scratch is the safest way. If the latest logo isn’t working, trying anything new is normally the safest option. However, certain features or ideas from the new logo might be preserved or changed.
