What Challenges Might I Face As A Graphic Designer On The Job?

What Challenges Might I Face As A Graphic Designer On The Job? What do you learn when you become a graphic designer?

In graphic design and visual communication, you learn how to communicate effectively through visual elements. You learn about colour theory, typography, composition, and layout. Through these concepts, you can create designs that not only look visually appealing but also convey a message or idea.

One important aspect of graphic design is learning how to use design software such as Adobe Photoshop and Illustrator. These programs allow designers to create designs digitally with precision and accuracy. Additionally, designers must understand file types and resolutions for different mediums, such as print versus digital media.

Another vital skill graphic designers learn how to work with clients effectively. Designers must be able to listen to a client’s needs and vision while also providing their own professional input. This collaboration ensures the final product meets the client’s expectations while still being visually effective. Overall, becoming a graphic designer requires a balance of technical skills and creative problem-solving abilities in order to create effective visual communication pieces.

The role of graphics in communication: What are the benefits and limitations of using graphics in communication?

Graphic design and visual communication is a field that focuses on the creation of visually appealing graphics to communicate information or ideas. The use of graphics in communication has many benefits. One major advantage is that visuals are more engaging than plain text, making them an effective tool for capturing attention and conveying complex information in a clear and concise manner.

Additionally, graphics can help create a brand identity and enhance the overall user experience. They can also be used to evoke emotion, set the tone of a message, or add humour to an otherwise dry topic. However, there are also limitations to using graphics in communication. For instance, some people may have difficulty understanding certain types of visuals or interpreting them correctly.

Moreover, creating high-quality graphics can be time-consuming and expensive. It requires specialized skills and software that not everyone possesses. Lastly, relying too heavily on visuals may result in neglecting other important aspects of communication, such as written content or verbal delivery. In conclusion, while the use of graphics in communication offers many advantages, it is important to strike a balance between visuals and other forms of media for optimal results.

Types of graphics: What is the difference between a picture and a graphic?

As a copywriting assistant, I can tell you that when studying graphic design and visual communication, it is important to understand the various types of graphics that are utilized in different contexts. One common question that arises is the difference between a picture and a graphic. A picture is typically a photograph or an image captured by a camera, whereas a graphic is any visual representation that has been created using software or other tools.

Pictures are generally used to capture real-life moments or objects, while graphics are often used for more stylized, conceptual depictions of ideas. Graphics tend to be more versatile than pictures as they can be edited and manipulated easily with software tools. They also come in many forms, including icons, logos, infographics, charts, graphs and illustrations.

In summary, while both pictures and graphics have their place in visual communication, understanding the differences between them is crucial for designers when deciding which one will most effectively convey their message to their intended audience.

Graphic design tools: What are some common tools used in graphic design?

Graphic design is all about creating visual content that resonates with the target audience. In order to create stunning graphic designs, designers use a variety of tools and software applications. Adobe Creative Suite is one of the most commonly used software applications in graphic design. It includes a range of tools for designing logos, banners, flyers, brochures and more.

Another popular tool used in graphic design is Sketch. The sketch is a vector-based graphics editing tool that offers an intuitive interface for creating beautiful and functional designs. It also allows users to create wireframes and prototypes for web and mobile apps.

Other commonly used tools include Canva, which is great for beginners as it provides several pre-made templates for social media posts, presentations or flyers; Figma, which offers collaborative features for teams working on large projects remotely; and Affinity Designer, which offers professional-grade vector illustrations at an affordable price point.

Aspiring graphic designers would greatly benefit from mastering these essential tools as they learn the art of visual communication.

Elements of design: What are some common elements used in the graphical design?

As a copywriting assistant, I am familiar with the elements of design that are commonly used in graphical design. One of the most fundamental elements is colour. Colour plays a significant role in visual communication and can evoke different emotions and moods depending on the colour scheme used. Another essential element is typography, or the art of arranging type to make written language readable and appealing when displayed.

In addition to colour and typography, another important element is texture. Texture adds depth to a design by providing visual interest through tactile qualities. It can be achieved through various techniques such as using images, patterns, and gradients or adding physical textures like embossing or letterpress.

Lastly, the shape is an essential element of graphic design that should not be overlooked. Shapes can help convey meaning without having to use words or images explicitly. They also create balance within designs and help guide viewers’ eyes towards specific information or areas within a layout. Understanding these elements of design is crucial for creating visually compelling graphics that engage audiences effectively.

Styles of graphic design: What are some common styles used in the graphical design?

In graphic design and visual communication, there are many different styles that can be utilized to create effective designs. Some common styles include minimalist design, which focuses on simplicity and clean lines; vintage design, which incorporates elements from the past into modern designs; and retro design, which uses bright colours and bold typography to evoke a sense of nostalgia.

Another popular style in graphic design is illustrative design, which includes hand-drawn or digitally created illustrations that can add personality and character to a design. Additionally, flat design has become increasingly popular in recent years, using simple graphics and icons with no depth or shading. This style is often used for digital interfaces such as websites and mobile apps.

Overall, understanding the different styles of graphic design can help designers choose the best approach for their projects based on their goals and target audience. By experimenting with various styles and techniques, designers can create unique visuals that effectively communicate their message.

How can you improve your skills as a graphic designer?

Graphic design and visual communication are vast fields that require constant learning and improvement. To improve your skills as a graphic designer, it is important to stay up-to-date with the latest software, trends, and techniques. One way to do this is by taking online courses or attending workshops.

Another way to improve your graphic design skills is by building a strong foundation in traditional art forms such as drawing, painting, and sculpture. This will help you develop an eye for colour, composition, and form. Additionally, exploring different styles of design work can also enhance your skill set.

Finally, practice makes perfect! Experimenting with new designs on personal projects or through freelance work can help you hone your craft while also building a portfolio of diverse work samples. By continually challenging yourself to learn new skills and techniques while also practising consistently, you can improve your abilities as a graphic designer over time.

High Demand

In the world of design, graphic design and visual communication are two in-demand fields that require a certain set of skills. With the advent of digital technology, there has been an increase in demand for professionals who can create visually appealing designs that effectively communicate messages to audiences. From creating logos and brochures to designing websites and apps, graphic designers play a critical role in shaping the visual identity of brands.

In order to succeed as a graphic designer or visual communicator, one must possess excellent technical skills, such as proficiency in design software like Adobe Photoshop and Illustrator. However, strong conceptualization abilities are also necessary to develop unique ideas that resonate with target audiences. Additionally, effective communication skills are important for collaborating with clients and other team members.

Given the high demand for skilled graphic designers and visual communicators across various industries, pursuing formal education or training programs can prove beneficial. These programs provide not only technical training but also opportunities to build portfolios through real-world projects under the guidance of experienced professionals. Graduates from these programs often find themselves highly sought after by employers who value their ability to bring creative solutions to complex problems.

Learn To Design Apps And Websites

When it comes to designing apps and websites, graphic design and visual communication are essential skills that you need to master. These skills allow you to create visually compelling designs for your projects that can help attract users’ attention and keep them engaged with the content.

In graphic design, you learn how to create various types of visuals, such as logos, images, icons, and typography. You also learn about colour theory, composition, layout design, and other important elements that contribute to making an aesthetically pleasing website or app interface.

Visual communication teaches you how to communicate ideas effectively through visuals. This skill involves understanding the target audience’s needs, analyzing user behaviour patterns and preferences, and using appropriate visual aids for specific messages or information types.

What is UI design?

UI design, or user interface design, is the process of designing digital products that are visually appealing and easy to navigate. As a part of graphic design and visual communication studies, students learn how to create interfaces for websites, mobile apps, and other digital platforms. They also explore various principles of UI design, such as typography, colour theory, layout design, and information architecture.

The goal of UI designers is to create a seamless user experience by considering usability and functionality when designing interfaces. They use their knowledge in graphic design to not only make the product look good but also ensure it is easy to interact with. In addition to this, they also conduct usability testing throughout the development process.

Overall, studying UI design as a part of graphic design and visual communication can help aspiring designers acquire skills that enable them to create engaging digital products that meet users’ needs while being aesthetically pleasing. Whether it’s designing an app or website interface from scratch or improving an existing one’s usability through iterative testing- UI Design plays a crucial role in creating successful digital products today.

What is UX design?

In graphic design and visual communication, you will encounter a concept called UX design. In essence, UX design is the process of designing and improving user experience in digital environments such as websites, mobile apps or software. The goal of UX design is to create intuitive and easy-to-use interfaces that allow users to achieve their goals with minimal effort.

The field of UX design involves several aspects, such as user research, usability testing, interaction design and information architecture. User research involves gathering data about the target audience’s needs, preferences and behaviours through surveys or interviews, which are then used to inform the design process. Usability testing refers to evaluating the product’s ease of use by conducting tests with real users who provide feedback on its effectiveness.

Interaction design deals with how users interact with digital interfaces – this includes designing elements such as buttons, navigation menus or forms that make it easy for users to achieve their goals. Information architecture concerns organizing content in a logical and intuitive way so that users can easily find what they need. In summary, UX design is an essential component of any digital project as it ensures that the end-user has a positive experience while interacting with it.

Visual Communication

In graphic design and visual communication, you will learn how to create visual content that effectively communicates a message to an intended audience. This includes mastering the principles of design, such as composition, colour theory, typography, and hierarchy. You will also learn how to use various software tools, such as Adobe Photoshop and Illustrator, to create digital designs.

Additionally, in visual communication courses, you’ll explore the different mediums used in conveying messages visually, such as print media (brochures, flyers), web design (banners, social media graphics), motion graphics (animations), and multimedia installations. Understanding the strengths and limitations of each medium is important in making informed design decisions.

Overall, studying graphic design and visual communication offers a wide range of skills that can be applied in many industries. Whether attracting customers through marketing campaigns or creating user-friendly interfaces for software products – understanding how to communicate visually is a valuable asset for any professional today.

Visual Communication Vs Graphic Design

Visual communication and graphic design are often used interchangeably, but they are not the same things. Visual communication is a broad term that covers any communication that uses visual aids to convey meaning, such as images, videos, animations, and infographics. Graphic design is a subset of visual communication that focuses on creating graphics using various software tools like Adobe Illustrator and Photoshop.

In graphic design courses or programs, you will learn about typography, colour theory, layout design principles, logo creation process etc. You’ll also gain hands-on experience with various software tools for designing, like Adobe Creative Suite (Photoshop, Illustrator), Sketch etc. In contrast to this, Visual communication includes broader concepts like media planning & strategy development which help students in learning how these visuals can be used effectively for mass media campaigns and advertising.

Overall both fields provide a great opportunity to explore the possibilities of visual representation to communicate ideas effectively. The key difference between them lies in their scope – while graphic designers focus on creating specific designs for clients’ needs, visual communicators may look at wider aspects of marketing campaigns or branding efforts using appropriate visuals as per the audience’s needs.

Graphic Design And Branding

In graphic design and branding, you will learn how to communicate visually with your audience. You will understand the importance of creating a visual identity that resonates well with your target market. This includes developing a strong logo, colour scheme, font style, and other elements that represent your brand’s personality.

Moreover, you will be trained on how to use various design software such as Adobe Photoshop and Illustrator to create effective designs for print and digital media. Additionally, you will gain an understanding of the principles of composition and layout that make designs look professional and appealing.

Lastly, studying graphic design also involves learning about the latest trends in the industry. As technology advances rapidly, it is essential to stay up-to-date with current design practices so that your work remains relevant in today’s ever-changing market. Overall, pursuing graphic design training provides an excellent foundation for a career in branding or marketing communications.

Visual Communication And Branding

In graphic design and visual communication, you learn how to effectively communicate a brand’s message through the use of visuals. This includes creating logos, typography, colour schemes, and other design elements that are unique to the brand. These elements all work together to create a cohesive visual identity that accurately represents the brand.

Visual communication is an important part of branding because it helps to establish a recognizable and memorable image for the brand. This image can help consumers easily identify and connect with the brand on a deeper level. A strong visual identity also helps brands stand out in a crowded marketplace by making them more visually appealing.

Overall, learning about visual communication in graphic design is essential for anyone looking to work in branding or marketing. It requires creativity, attention to detail, and an understanding of how different design elements work together to create an effective visual identity for a brand.

Graphic Design Vs Web Design

Graphic design and web design are two distinct fields that require different skill sets. Graphic designers are responsible for creating visual concepts and using software tools to communicate ideas that inspire, inform, and captivate customers. They use typography, colour theory, and composition to create logos, brochures, magazines, packaging designs, and posters.

On the other hand, web designers focus on designing the user interface (UI) and user experience (UX) of websites. They create layouts that incorporate text content with multimedia elements such as images or videos optimized for internet use. They ensure that their designs are functional across multiple devices with varying screen sizes, such as desktops, tablets or smartphones, by using responsive design techniques.

In graphic design courses, you will learn how to use Adobe Photoshop or Illustrator software programs, which enable you to create digital artwork from scratch, while web design courses focus more on front-end development languages like HTML5/CSS3/JavaScript, along with popular frameworks like Bootstrap. Ultimately both a graphic designer and a web designer need strong visual communication skills combined with technical expertise in order to succeed in their respective domains.

Graphic Design Vs Digital Illustration

Graphic design and digital illustration are two different fields of study, but they overlap in their use of visual communication. Graphic design is a broader field that deals with the creation of visual content for print and digital media. It involves creating logos, posters, brochures, websites, packaging designs, etc. Graphic designers use software such as Adobe Illustrator and Photoshop to create vector graphics and raster images.

On the other hand, digital illustration focuses on creating artwork using digital tools like a tablet or computer program. This can include illustrations for books or comics, character designs for animation or video games, and concept art for movies or TV shows. Digital illustrators use software such as Adobe Photoshop or Procreate to create their artwork.

While both fields require an understanding of fundamental design principles such as colour theory and composition, graphic designers typically have more experience with typography and layout design, while digital illustrators excel in drawing techniques and storytelling through visuals. Overall both fields are essential in today’s world of visual communication, where creatives work together to deliver engaging content across various platforms, from print media to social media marketing campaigns.

Graphic Design Vs Application

Graphic design and application are two distinct fields that complement each other in many ways. While graphic design focuses on creating visual content, such as logos, illustrations, and advertisements, application design involves developing user interfaces for software or mobile applications. The primary goal of both fields is to communicate effectively with the target audience.

Graphic designers learn various skills and techniques to create compelling visuals that convey a message. They study colour theory, typography, composition, and layout to produce aesthetically pleasing designs that capture the attention of viewers. On the other hand, app designers must understand how users interact with technology to create intuitive and user-friendly interfaces.

In conclusion, while graphic design focuses on visual communication through print media like brochures or posters, among others, UI/UX designing is focused on the interaction of people with digital products like websites or mobile applications. Occupations can vary depending on your interests- Graphic Designer mainly works in advertising agencies while UI/UX Designer works in software companies developing digital products like web apps or mobile apps.

Graphic Design Vs Motion Graphics

Graphic design and motion graphics both fall under the broader umbrella of visual communication. In graphic design, students learn how to create static visual content such as logos, posters, and print ads. They focus on composition, colour theory, typography, and other design elements to effectively communicate a message visually.

On the other hand, motion graphics is a more dynamic form of visual communication that involves the use of animation and video to convey information or tell a story. Students in motion graphics courses learn how to create moving images using software such as Adobe After Effects or Cinema 4D. They also learn about timing, sound design, and storytelling to create compelling animations.

While there are some similarities between graphic design and motion graphics in terms of principles of design and composition, they are distinct fields with different skill sets required. Ultimately it comes down to whether you prefer working with static visuals or animated content that moves and evolves over time. Both can be rewarding career paths for those with an eye for detail and creativity.

Graphic Design Vs UI UX

Graphic design and UI UX are two distinct fields, but they share a lot of similarities. Both involve designing visually appealing layouts that communicate information effectively. However, the focal point of graphic design is on creating aesthetically pleasing visuals using typography, colour theory, and imagery. In contrast, UI UX concentrates on enhancing user experience by providing intuitive and functional interfaces.

In graphic design courses, students learn how to use design principles to create engaging visual content for print or digital mediums. They gain expertise in software applications such as Photoshop and Illustrator to create logos, branding materials, brochures, and flyers, among others. On the other hand, in UI UX courses or boot camps, learners acquire skills in wireframing tools like Axure RP or Sketch to develop interactive prototypes for web and mobile applications.

Ultimately, both disciplines complement each other in creating an immersive visual identity for businesses that attract users’ attention while ensuring a seamless user interface that delivers excellent experiences. Industries with strong visual identities often incorporate both graphic designers and UI UX specialists into their creative teams to ensure maximum impact across all digital platforms.

Graphic Design Vs Branding

In graphic design, you learn the technical skills required to create visually appealing content. This includes learning how to use software programs such as Adobe Photoshop and Illustrator, as well as mastering typography, colour theory, composition, and digital imaging. However, while graphic design is an important aspect of branding, it is not the same thing.

Branding encompasses a much broader range of elements that go beyond just visual design. It involves creating a unique identity for a company that includes everything from its messaging and values to its logo and overall aesthetic. Branding requires an understanding of consumer behaviour and market trends in order to create a cohesive brand experience that resonates with your target audience.

Ultimately, while graphic design plays an important role in the branding process by creating visual representations of a brand’s identity, it is just one piece of the puzzle. A successful brand must have consistency across all touchpoints, including messaging, marketing materials, customer service interactions and more. By understanding this distinction between graphic design and branding, you can more effectively build strong brands that stand out in today’s crowded marketplace.

Web Design is in demand.

In today’s digital age, having an online presence is essential for any business. This has led to a growing demand for web designers who can create visually appealing and user-friendly websites. Graphic design and visual communication play a crucial role in web design as they involve creating engaging visuals that communicate the brand message effectively.

In graphic design, students learn about layout, colour theory, typography, and digital tools that are used in designing graphics for websites. Visual communication focuses on how to convey ideas through images, videos, and other visual aids. Both these disciplines provide students with the skills necessary to create stunning websites that are both aesthetically pleasing and functional.

Web design is a rapidly growing industry with endless possibilities for creative professionals. By learning the principles of graphic design and visual communication, aspiring web designers can enter this field armed with the knowledge needed to create beautiful websites that capture their clients’ vision while meeting user needs.

Graphic design is in demand.

Graphic design has been one of the most sought-after professions in recent years. With the rise of digital media, graphic design has become an essential component for businesses to attract customers and establish a visual identity. As a result, many companies are looking for talented graphic designers who can create visually appealing content that effectively communicates their brand message.

In graphic design courses, students learn various skills such as typography, colour theory, layout design, and image manipulation using software like Adobe Photoshop and Illustrator. These skills help them create designs that align with their client’s needs while also standing out in a competitive market. Additionally, students are taught how to collaborate with clients and other professionals to deliver projects successfully.

Visual communication is another aspect of graphic design that is becoming increasingly important in today’s age of social media. Students learn how to use different mediums, such as videos and animations, to convey information effectively to their target audience. This knowledge makes them versatile professionals who not only excel in traditional print media but also thrive in digital formats.

Graphic Designer Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

One of the essential skills that graphic designers learn is how to use software applications for their craft. Adobe Photoshop, Illustrator, and InDesign are some of the most commonly used graphic design software programs available today. Each program has its strengths and weaknesses, making it important for designers to know when to use which tool.

Adobe Photoshop is a powerful image editing software that allows designers to manipulate images in various ways. It’s great for creating digital artwork, photo manipulation, and even graphic design projects like posters or web banners.

Adobe Illustrator is primarily used for vector graphics creation, which is useful in creating logos or other designs with sharp lines and curves. It’s also perfect for typography work because it can create text as vector shapes.

Lastly, Adobe InDesign is a layout program that supports both print and digital media projects. Designers often use this software when they need more control over the layout of their project than what they can achieve using a word processor.

Overall, these three Adobe products are crucial tools in any graphic designer’s arsenal – mastering them will help you take your designs to the next level!

Website And Application Builder Software: Figma, WordPress, Elementor.

In graphic design and visual communication, website and application builder software like Figma, WordPress, and Elementor are essential tools to learn. Each of these software has its own unique features that cater to specific design needs.

Figma is a web-based design tool that allows designers to collaborate in real time, making it perfect for team projects. It also offers vector editing tools and an intuitive interface for designing user interfaces (UI) and user experiences (UX). Meanwhile, WordPress is a popular content management system that enables users to create dynamic websites with customizable themes and plugins.

Elementor is a drag-and-drop page builder plugin for WordPress that simplifies the process of building custom designs without needing any coding skills. This versatile tool provides pre-made templates, widgets, and elements that can be easily customized according to specific preferences.

Overall, learning how to use these websites and application builder software can help designers produce high-quality outputs efficiently while staying up-to-date with current trends in web design.

Motion Graphics

Motion graphics is a subset of graphic design that involves the use of animation and digital footage to create the illusion of motion. In visual communication, motion graphics are used to convey complex ideas or concepts in a visually appealing way. This technique has gained popularity over the years because it allows designers to create immersive and engaging content that can be used across different platforms.

In graphic design, students learn how to use various software tools such as Adobe After Effects, Cinema 4D, and Autodesk Maya to create stunning motion graphics. They also learn about typography, colour theory, and layout design principles that are essential in creating effective visuals. Additionally, students are taught how to storyboard their ideas before diving into animation production.

As technology continues to advance rapidly in today’s world, the demand for skilled motion graphic designers will continue to increase. With their ability to tell compelling stories through animation and video effects, they play a critical role in delivering messages effectively across various media channels, from social media ads to film credits.

Motion Graphics After Effects

In the field of graphic design and visual communication, motion graphics have become increasingly popular. One of the most widely used software programs for creating motion graphics in After Effects. This program allows designers to create dynamic and engaging animations that can be used in a variety of mediums, such as film, television, advertising, and web design.

In an After Effects course, students learn how to use various tools and techniques to create stunning visual effects. They are taught how to work with layers, keyframes, masks, and other features that allow them to create complex animation sequences. Students also learn how to incorporate sound into their motion graphics projects using Adobe Audition or other audio editing software.

In addition to technical skills, students in an After Effects course also learn important design principles such as colour theory, typography, composition techniques, and storytelling through visuals. These skills are crucial for designing effective motion graphics that effectively communicate their intended message while engaging their target audience. Overall, learning After Effects is an essential skill for anyone interested in pursuing a career in graphic design or visual communication.

What is a graphic designer portfolio?

A graphic design portfolio is a collection of work showcasing the skills and abilities of a designer. It serves as a visual resume, demonstrating proficiency in areas such as layout design, typography, branding, illustration, and more. A good portfolio should be well-organized and highlight the Designer’s unique style and creative approach.

In addition to being a showcase for their work, a graphic design portfolio is also an opportunity for designers to demonstrate their thought processes and problem-solving skills. It allows them to display their ability to analyze a project’s objectives, research target audiences, create sketches or mockups of potential designs, and deliver a final product that meets the client’s needs.

Through coursework in graphic design and visual communication programs, students learn how to create effective portfolios that showcase these important skills. They are taught how to curate their work for maximum impact and develop both digital and print versions of the portfolio that can be used in various professional settings. Ultimately, having an impressive graphic design portfolio can help designers stand out from competitors when seeking employment or freelance work opportunities.

Digital Illustration

In graphic design and visual communication, digital illustration is one of the key skills that students learn. Digital illustration involves creating imagery using software tools such as Adobe Illustrator or Photoshop rather than traditional methods like pencils or paints. This skill is essential for designers who want to create logos, icons, infographics, and other graphics for print or the web.

The benefits of digital illustration are numerous. It allows designers to work more quickly and efficiently than traditional methods by utilizing features such as layers and undo/redo functions. Furthermore, it enables them to easily manipulate shapes and colours without having to start from scratch every time they make a change. Additionally, digital illustrations can be easily scaled up or down without losing quality.

Overall, understanding how to create digital illustrations is crucial in today’s design industry. It offers designers more flexibility and creativity when it comes to creating visuals that can be used across various mediums like print ads or social media graphics. By mastering this skill set in their studies of graphic design and visual communication programs, graduates will be well-equipped for success in the field.

Digital Painting

Digital painting is a technique in which an artist uses digital tools to create artwork on a computer. It has become increasingly popular in recent years, especially with the growing use of tablets and stylus pens that allow for more natural drawing movements. In graphic design and visual communication courses, students can learn the basics of digital painting techniques, such as brush selection, layering, blending modes, and colour theory.

The advantage of digital printing over traditional methods is its flexibility and speed. Artists can easily experiment with different colours or undo mistakes without starting over from scratch. Additionally, they can easily save their progress at any point or even share it online with others for feedback or collaboration. This makes it an ideal medium for creating concept art, illustrations, or even animations.

Moreover, studying digital painting also provides students with transferable skills that are valuable in the industry. These skills include attention to detail, creativity in problem-solving, proficiency in using software programs such as Adobe Photoshop or Illustrator and understanding of how to conceptualize and present ideas visually through imagery.