What Are The 5 Stages Of Design Thinking
Your logo is the face of your company, and when it comes to creating such a crucial part of your brand identification, you want to put your best foot forward and produce something that people will remember. But how precisely do you go about doing that?
When it comes to branding, there is no more crucial design element than your logo. Your logo is the most visible asset in your company; it appears on your website, business cards, and product packaging. There is not much in your company that does not have your brand emblazoned on it.
Importance of Logo
Because your logo is so visible, it has a big duty to do – it must express who you are as a brand to your clients and consumers. Your logo must serve your brand. Unlike fashion or great art, logo design is more than just decoration. Its function is to communicate.
In a word, your logo design is critical, which is why it is critical to get it correctly. But how precisely do you go about doing that? How can you create a logo that stands out from the crowd, expresses your business’s identity, generates brand awareness, and connects with your target customers?
First and foremost, conduct your research
The first stage in developing your logo begins far before you begin the actual design process—research, research, research.
Investigate what is available in your industry. If you want to make an impression, you must understand what is always on your audience’s radar and how your brand will register in that setting. Investigate the industry, similar industries, the competition, and beyond. Keep note of those you do not like as well as those you do. Saturate yourself in research until you feel completely proficient and visually literate in your field.
Exploring what other companies are doing in your sector can help you stay on top of what is working and what is not. It will also assist you in identifying trends to avoid and strategies to differentiate yourself from the competition. The knowledge gathered throughout your nose-to-the-grindstone research stage may subsequently be used to help drive your design process.
[Following your study,] organise patterns and commonalities into graphic categories to help influence your work. Do this so that you can stand out from the crowd.
Look for ideas everywhere
During your investigation, you will undoubtedly uncover ideas for your logo design. However, do not stop there! There is no law that says you have to look at other logos to get ideas for your own. The reality is that you can find inspiration anywhere—and if you keep your eyes open, you could discover it in some unexpected locations.
In other words, if you are deeply involved in your logo design process, inspiration will find you. Trucks will pass by with colour combinations that will make you exclaim, ‘Aha!’ Billboards will all shout new typographic avenues to you in some way. The hue of a truly spectacular sunset will make its way into your design palette. Just keep your eyes and thoughts open and let it all take shape.
Determine your unique selling point
Another thing you should do before you start designing? Defining your unique selling proposition (POD).
Your POD is what distinguishes you as exceptional, unusual, and one-of-a-kind. It is what distinguishes you from your competitors. It is what will compel your ideal consumers to choose you above the thousands of other possibilities on the market—and it must be reflected in your logo design.
Your logo should be a genuine representation of what distinguishes you and what makes your brand’s approach to things distinctive to both internal and external audiences. It is okay if you do not know what your POD is! That only implies it is time to conduct some investigating. Consider the following:
1.What distinguishes our brand from the competition?
2.What is our greatest asset?
3.What is the most flattering praise we have ever received from a client or customer?
4.What three words would you use to characterise our brand?
5.What do our team members enjoy most about working here?
6.What is the accomplishment that we are most proud of as a brand?
The clearer you are on what makes you distinctive, the better you will be able to express it via your logo design. “Your differentiator is not design.” Your differentiators are communicated via design. A well-designed logo accomplishes this successfully, intuitively, and plainly.
Understanding the Logo Elements
Before we get into developing your logo, let us have a look at the main parts of a logo you should think about before beginning the design process:
Design of a logo
The first thing you should think about is what type of logo style seems like a good fit for your business, company, and aesthetic. Is a stylish, vintage-style logo the best match, or is a more contemporary, minimalist approach more on-brand? Knowing what style you want to go for can help you make judgments about the other aspects of your design.
Graphics
You might also want to think about graphics. Do you want to include a symbol in your logo? What about a mascot for the company? Whatever it is, you will want to consider if and how you will include graphics into your logo before you begin putting the various pieces together.
Look through the layouts
Before you begin the design process, you should absolutely spend some time looking over the logo layouts. The logo templates may be found by selecting the Logo option under “Create a Design.” The existing layouts will be shown in the left sidebar by default. You may also search for ‘Logos’ on the templates page.
If there is an existing design layout that is like what you want, you may save a lot of time by just altering the layout (by changing fonts, graphics, and colours) rather than developing your logo from scratch.
If you do not discover a layout that seems exactly right, it is time to get your hands dirty and start developing your logo from scratch. Join Blue Sky Graphics to learn graphic design and logo design from home.
