The Importance Of Colour Theory In Attracting Your Audience
Colours influence how we live our lives. Everywhere you look, there are hues! Have you ever considered the significance of colours? While we learnt our colours in school, what they are, and how to combine them, we never fully understood their significance. Let us discuss the significance of colour in graphic design.
Graphic design is simply the process of combining colour combinations to create a colour palette. Then it is a matter of integrating this colour swatch into the layout. There is whole psychology associated with colours, as well as ideas about how they interact with humans.
To appreciate the significance of colour in graphic design, it is necessary to first comprehend colours in general. When you are first learning about colours and hues, the colour wheel is the simplest thing to look at. While we are no longer in kindergarten, it is still necessary to understand the many sorts of colours and their links to one another.
The colour wheel has twelve primary colours. Let us begin with our fundamental colours. These are in the colours red, blue, and yellow. On the colour wheel, our fundamental colours form a triangle. These are primary colours because they cannot be created by mixing any other colour. Consider the initial colours to be red, blue, and yellow.
In the realm of graphic design, your project will have a colour palette. Most likely, your brand will be linked with a strong primary hue. This primary brand colour will enable your brand to design a colour scheme for your website. It does not have to be red, blue, or yellow, but there will be one colour that genuinely jumps out as the dominant colour for your brand or design due to its contrast. As an accent colour, use this main colour sparingly. We do not advocate using this colour as a backdrop colour on a regular basis.
When we combine red and blue, we get purple; when we combine blue and yellow, we get green; and when we combine yellow and red, we get orange. The secondary colours are those that are created when the basic colours are combined. Additionally, secondary colours form a triangle on the colour wheel.
Additionally, you may use secondary colours in your design. Assume we utilise blue as the dominant hue in our design and wish to emphasise crucial phrases or event details with yellow. If you want to use a secondary colour, it does not have to be one of the traditional “secondary colours”, such as purple, green, or orange. Combine and contrast colours to see which ones work best for your overall design! As long as the colour is pleasing to the eye, it is beneficial to experiment to see which colours work best. It may take a few tries, but you will succeed.
To create secondary colours, we needed to combine two main colours side by side to create a mix between the two. To create tertiary colours, repeat the process with one primary colour and one secondary colour (as long as they are side by side). This results in six tertiary hues, increasing our total to 12!
You may create a magenta hue by combining red and purple, a blue-purple colour by combining purple and blue, and a teal colour by combining blue and green. When green and yellow are combined, a yellow-green hue results. When yellow and orange are combined, yellow-orange colour results; a red-orange hue results when orange and red are combined.
The Importance of Colour Theory
Now that we understand our colours and how they are created, we can discuss how they are connected to one another. A monochromatic colour scheme consists of a single hue with various tints or tones. A similar colour scheme would have a primary, secondary, and tertiary (for a total of three hues) that are all next to one another. Complementary colours are precisely opposite one another on the colour wheel, such as red and green, blue and orange, or yellow and purple. A triad colour scheme creates a triangle by evenly spacing the colours throughout the wheel. The main and secondary colours form a triangle when they are combined, indicating that they are in a triad colour relationship.
Adobe Colour has a very useful colour wheel that enables you to build your own colour schemes, including analogous, monochromatic, and even bespoke schemes if you wish to change the colours. Additionally, they offer an interesting explore option that includes pre-made colour schemes.
Graphic design is art with a function. The designer can convey a message to the audience through the use of images and colours. The designer is attempting to accomplish something with their design by using these various aspects. A design might be entirely visual, or it can use simple text, abstract forms, or anything else as long as the message is conveyed successfully.
Every day, the ordinary individual is exposed to designs. Whether it be social media advertisements, workplace fliers for events, billboards, or food packaging, graphic design is pervasive in today’s culture. Each individual has their preferred graphic style. Some individuals prefer cartoon images, while others prefer clean, precise designs. Still, others prefer hand-drawn graphics.
Additionally, another member of our Happy Bean team produced an essay about creating a digital poster, which includes some interesting facts about graphic design and colour theory.
Colour Theory in Graphic Design
Designers must understand how colours are represented and how the user or viewer interprets the colour. Google’s vibrant and colourful logo would be lost in monochrome.
If a hue is unappealing, the spectator will lose interest. They have already formed an opinion on the brand, even if they are unfamiliar with the product or firm. Generally, it takes little more than 90 seconds for the spectator to form an impression of the brand. It all boils down to the colour and images.
Would you still use Facebook if the colour was a loud and vivid red? Would the same sensation exist if the hue was changed? Without the calm, professional blue that we all know and love, the brand’s attitude would be very different. Head on to Blue Sky Graphics graphic design course to learn more about colour theory!