When a business or organisation deploys a specialist design team to help them create a brand to be presented as its public image, it must first determine its brand identity, or how it wants to be viewed. This is where the business puts themselves into their client’s shoes.For example, a company logo often incorporates the message, slogan, or product that the company offers. The goal is to make the brand memorable and appealing to the consumer.
Think back to when you remember seeing a famous company logo and think what attracted your eyes to it? Do you recall what you saw first? When we look at something, we don’t read first we take in shape and colour. Once the shape and colour are enough to hold our attention, then we’ll read it. For this reason, the logo is the single most important visual for a company and what the logo represents is as important.
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