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How Do You Market Fine Art?
Marketing your art is a critical aspect of being an artist. From social media best practises to develop an effective website, here are our top recommendations for promoting your artwork.
While creating art is enjoyable, getting it out there may be harder. Are you unsure about how to promote your artwork online? No problem—we have compiled a comprehensive list of ideas and methods to assist you in learning how to advertise yourself as an artist. You can also learn graphic design online and market your art effectively. Check Blue Sky Graphics for more information.
Begin Your Art Marketing Career with An Amazing Online Portfolio
Creating an online art portfolio is a critical first step in promoting your artwork effectively. Whether you are networking with a new contact, applying for a project, or entering your work in an art competition, you need a location to send people to your greatest work.
Whether you are promoting fine art, your tattoo portfolio, or everything in between, an online portfolio is a requirement if you want your work to be noticed. Because your portfolio frequently acts as your initial impression, it is critical to give it some attention. Here are a few crucial characteristics that can elevate your portfolio—and your art marketing efforts—to the next level.
Use a Website Builder That Saves You Time
Save time and money by utilising an online portfolio platform that enables you to create your website in minutes. Choose one that offers a free trial to determine whether it is a good fit for your needs.
Select an appealing and easy-to-navigate style and design; when it comes to fine art marketing, you want something that matches your brand and immerses visitors in your digital world. This may be accomplished by ensuring consistency in the usage of typefaces, colours, and other brand assets.
Curate That Material
While it may be tempting to showcase your whole body of work on your online portfolio website, you should be selective in what you display. Visitors are less inclined to look through a portfolio that has an excessive number of samples. If your portfolio has an excessive number of samples, some of the portfolio’s most spectacular items may go unnoticed, leaving visitors overwhelmed.
By presenting pieces that do not represent your finest work, you might jeopardise your art marketing efforts. Make a point of reviewing your portfolio once or twice a year to ensure it remains current.
Assemble a strong artist statement and an about me page
Ensure that your website includes an artist statement. An artist statement outlines your process and the meaning of your work.
Developing the ability to create an artist statement is another critical part of art marketing since you will be required to do it several times throughout your career. You will need it to enter art contests and to send to any media sources who write about your work. Additionally, it is a critical component of developing your artist brand identity.
It is a good idea to include it in your portfolio’s About Me section. Complete the remainder of your About Me page with fascinating material about yourself and your profession; prospective clients want to learn about the artist behind the work.
Online Art Sales
Are you unsure how to advertise your artwork online after visitors arrive at your portfolio website? Selling your original works or prints is a fantastic method to supplement your income. You have already piqued the curiosity of your visitors, so putting up an online store guarantees that you do not miss out on possible purchases. Once these works are on collectors’ and customers’ walls, they may pique the curiosity of more purchasers, thus increasing your art marketing.
Choose an online portfolio platform that includes an online store and a Prints Marketplace. By directly selling to clients, you may avoid the transaction costs associated with some online marketplaces.
Enter Art Competitions to Increase Your Chances of Being Featured on Art Promotion Websites
Entering competitions is a fantastic way to promote an artist. Not only will you gain recognition for your work if you win, but having the award under your belt may help you begin developing a reputation as a brilliant artist.
Even if you do not win, entering the competition can help you market your art since many competitions showcase runners-up, honourable mentions, or newly submitted pieces on their art promotion websites.
Offline Art Promotion: Organize Your Own Exhibitions
While internet advertising of your art may be quite powerful, do not underestimate the power of in-person promotion. Individuals who engage with your work in person are more likely to remember it than those who scroll past it online. Organising your own art show is an excellent way to begin learning the ropes of art marketing—and it may be easier than you believe. Here are some pointers to ensure that your show runs smoothly:
- Consider a theme that will connect the entire presentation. While not essential, a theme may assist concentrate an art exhibition and help you pick which artists to showcase.
- Consider staging it as a collective exhibition. Additional artists equal increased art promotion for the exhibition! Each artist will be able to spread the news about your artist promotion through their personal networks of friends and followers, therefore extending the reach of your artist promotion.
- Avoid the conventional venues. Renting a formal gallery is an excellent option if your budget allows it. However, any open and accessible space may work. Hotel lobbies, restaurants, and concert venues are all examples.
Attend exhibitions and fairs of fine art
You will get the opportunity to network with art enthusiasts, professional artists, gallery owners, and agencies. Making these connections is critical; they may keep you aware of new opportunities—such as which art galleries are taking submissions—and assist you in marketing your art by posting your work on their social media feeds or suggesting prominent artists with whom to collaborate.
Bring your business cards and distribute them to everyone you meet. While it may seem insignificant, even a well-designed card may significantly aid in artist marketing.
