Graphic Designer Job Description 2022
A graphic designer develops visual designs to convey information through photographs and artwork. Depending on the business, a graphic designer develops posters, bus wraps, billboards, packaging, logos, and marketing materials. Graphic designers work at publications, advertising and marketing firms, and other places. The job also includes selecting photographs and typefaces, as well as designing layouts for ads, annual reports, brochures, publications, and other projects. Depending on the sort of firm, a graphic designer handles a variety of things.
What abilities are required?
It is critical to be able to create eye-catching graphics that are quickly comprehended without much thought. Knowledge of typography, colour theory, and Web design is also advantageous.
Flexibility is also crucial. If the client’s vision does not match yours, you must make the required changes. Clients are outspoken and occasionally indecisive, so you must be prepared to handle criticism.
You should also be comfortable with design applications, including Photoshop, Illustrator, and InDesign. Join Blue Sky Graphics to learn graphic design from home.
What does a Senior Graphic Designer Do?
From idea to completion, the senior graphic designer is responsible for the development and implementation of design solutions that satisfy marketing goals. They are frequently referred to as “senior” because of their decision-making authority, or because they oversee projects and oversee intermediate and junior designers in the creation of concepts, comps, layouts, and final art.
A Senior Graphic Designer should have a degree in graphic design and three to five years of experience as a lead designer or prior senior designer.
Graphic design is more than just pretty images
This role necessitates expert understanding of graphic design and layout methodologies and procedures. It also frequently necessitates higher-level executive and customer contact abilities. Senior Graphic Designers are responsible for a whole marketing campaign, rather than simply the development of pieces, and must be able to keep team members working within specified timelines.
Senior Graphic Designers should be well-versed in design, online, and multimedia tools and programmes, such as Adobe Creative Suite. It is advantageous if they are familiar with printing processes, photography, illustration, and verbal and written communication.
What Is the Role of a Junior Graphic Designer?
Assist the senior graphic designer in the creation of branding, sales, and marketing collateral for customers in a variety of sectors. This might include corporate brochures, posters, signs, and pop-up stands. Junior designers are frequently affected by the medium in which they work.
Graphic Design Principles and Theory
The beginnings of design theory may be found in the visual arts and architecture. While there is no unified approach to graphic design, graphic designers may find it useful to draw on design theory and principles utilised in other creative areas that deal with visual communication.
The goal of design theory is to define the purpose of a project and then utilise a set of visual principles to achieve that goal or solve an issue. These ideas can help us understand and resolve a problem.
Depending on who you ask, there are between six and twelve design principles. We will start with the seven fundamental principles because this is a beginner’s course. Again, there is not much consensus on the number of principles, but these will get you started.
Balance is related to harmony and unity, but it focuses on a design’s visual weight. Certain features are more visually attractive than others, giving them a greater visual weight. The objective is to establish a harmonic balance between the layouts of the various weighted elements.
It is done by employing symmetrical and asymmetrical design approaches. Asymmetrical components give varying weighted or non-centred parts, whereas balanced components provide equal weight on both sides of an imagined centre line.
Rhythm is typically created by repeating elements and varying their spacing or timing (e.g. intervals). Rhythms might be regular, irregular, alternating flowing, or progressive.
Regular rhythms are distinguished by equidistant intervals or spacing. Random beats have no set spacing or interval structure. Patterns with changes in particular components are the foundation of alternating rhythms. Wave-like element formations are produced by flowing beats. Progressive beats are evolved and modified by iterations of equal portions.
Contrast refers to opposing design elements such as weights, colours, textures, and shapes. The goal is to use the differences to highlight certain features of a design.
Harmony is usually described as an adjunct to unity. Harmony is demonstrated by likeness and the recurrence of certain design components such as colour and form. The phrase “unity” refers to a sense of balance between all a design’s components or elements, which provides spatial satisfaction to the observer. When we attain harmony and unity, we have the impression that everything in the plan is in order.
The diversity allows for differentiation between aspects, which aids in maintaining attention. It is possible to do this by mixing various shapes, colours, weights, images, and other components. However, a designer must exercise caution when it comes to the quantity of variety employed.
They must, however, convey a sense of balance, unity, and harmony. Too much variety may be bewildering, while too little can be monotonous. Variety should enhance, not distract from, the material being provided.
The term hierarchy refers to an overall design pattern for rationally arranging material. The most important elements should be the ones that are noticed initially or stick out the most.
A magazine article has a headline that is split into sections by headers and subheadings. Pull quotes and font variations, such as italics or bold, can draw attention to important aspects of the material.
White space is defined as an empty or unfriendly region that is free of design elements. White space may be utilised to provide texture, accent, or frame certain components, increase readability and legibility, and improve the overall appearance of a design.
We tend to overcomplicate things, especially when they are unknown to us. Even the most seasoned specialists are affected by this problem. Unless otherwise specified or intended, we should aim to keep things simple in design. Too many elements and too much variety between them might be perplexing and unattractive.