Graphic Design and Web Design Courses in South Ayrshire

Graphic Design and Web Design Courses South Ayrshire

Graphic Design is the art or ability to combine text and pictures in advertising, magazines or books. In a highly visual culture, we cannot seem to go a day without seeing the golden arches, i.e. McDonald’s or Starbucks goddess. There are only a handful of the worldwide logos behind powerful labels.

People always think of graphic design as icing on top of the cake, but it’s the company’s bread and butter. Graphic design is a big part of the process and helps to connect with a target audience. Your designs, however, reflect your entire business.

Persuasion Power:

Graphic design is the art of persuasion in its purest form and seeks to create a good identity for the company it is attached to. It takes a few seconds for individuals to feel linked to a brand, logo, or design. It makes imaginative elements vital to the company and its goals. It can’t be emphasised enough how important external and internal brand is to your company and customers.


Let’s be straightforward; graphic design is used to convince the target market to think about the brand’s image. Communication, however, is highly effective when the business goals suit visual aesthetics. Ultimately, the concept helps people to know who you are and can either recognise or hide from you.

Getting a good design is always important, and investing some time and money on that design makes the company more prosperous.



The best way to use your designs would encourage business goals and company/brand awareness. Every company strives to recognise and recognise as well as give its customers something more. By providing a clever way for individuals to connect with the company product, the design process will zero in on what customers want and take it further. The last thing every company wants is to confuse its client base with what they’re all about.

Despite proper decision-making in the design process, several organisations have sometimes struggled to succeed. You know your business, the audience and the key goals you want to express to your prospective and current customers!

Creating a Strategy:

The on-going creation cycle is about strategising. A business will concentrate on the values they believe in, and the people they represent, before making any design decisions. There will always be individuals who don’t identify with your company.

Nevertheless, a company should still brainstorm plenty of ideas for a concept that hits its audience members. Doing it yourself approach often isn’t as effective as sitting down with a qualified company, which excels in improving the design process.

Creating a Strategy
Creating a Strategy

Adobe Software for Designers

Typically the first programme that people think about editing images in Photoshop. It’s most likely that when people search for filtered pictures, they generally don’t care of stuff like a logo. Yet there are some useful choices to help refine the projects. What’s Illustrator? Each plays a unique and important role in graphic design. Let’s break down Photoshop vs Illustrator, and when to use both.

So, making a banner or logo, you would think it would be wise to jump on Photoshop and create an image before exporting it as a JPEG. Although the theory makes sense, it can be a little nightmare.

When making anything as flexible as a Photoshop logo, it significantly restricts capabilities. For example, if you made a logo and sized it at five inches by five inches, it may seem perfect for letterhead or business card. Yet if you want the logo to blow up on a wide scale like a billboard, it can be pixelated and blurred. Why is that?


Firstly, Photoshop uses pixels. Whenever you photograph something, your camera uses pixels to capture the image. Photoshop’s main goal is to edit photos or raster-based artwork. Photoshop works by improving the light, shading, and more so it looks professional. This can also modify the image by inserting objects.

Then the programme combines them to make the objects appear as if in the original image or picture. This follows this by applying finishing touches to pictures to make them appear more professional or creative.

But if you expand the picture, here’s the issue. Pixels are colour-filled squares for your overall image. Once this expansion reaches the initial width and height, it can appear incredibly blurred and choppy. This could happen because there are holes now where the pixels were supposed to be in the picture, and Photoshop is now trying to fill those holes with more pixels similar to the colours around it.

It might work up to a certain width and height, but ultimately the picture would end up looking blurred and muddled, not what you expected. We use Illustrator for branding items like logos or flyers.


Illustrator is perfect for text because it uses vectors. Vectors are points that make a smooth, straight line, so you’ll see a straight line instead of small boxes as if you were using Photoshop.

Illustrator images are completely scalable. Whenever an image is scaled up and down, the programme itself solves an equation to determine how big or small the line is depending on the feedback you add to the design.

Thankfully, behind vectors, you don’t have to know math. Just know it’s versatile and great for anything that needs to be either big or small. Therefore, Illustrator is great for logos.

If you wish to learn all about Photoshop and Illustrator, check out Blue Sky Graphics online school in the UK that offers graphic design courses to learn from within a year!

What is Web Design?

Your website design describes everything-including content, how it looks, how it operates. Web design is the process of developing, designing and producing a series of electronic files illustrating users’ layout and colors, text styles, structure, images, graphs, and interactive features. Professional web design makes your company online credible.

Websites use a text markup called HTML. Web designers create HTML-tagged webpages that define the content and metadata of each page. Ultimately, CSS or cascading sheets determine the structure and design of the webpage components. Many websites use an HTML and CSS combination to explain how each page appears in a browser.

WordPress uses

1.WordPress Applications helps you to create individual site-like landing pages.
2.Create a static website with classified plugins, setup speed, and themes.
3.Research and short coding sites can be used to embed pages and websites for these review sites. This is done using a review box plugin.
4.Setting up portfolios is one of WordPress’ main features.